GLOBAL – The global index of creative excellence in advertising has announced the 20 Best Commercials of the 21st Century So Far.
The Gunn Report’s list is based on the votes from thousands of people around the world who chose among 30 nominees “with provision made for other nominations.”
Five of the twenty TVCs are works from Wieden+Kennedy agencies while BETC Euro RSCG and Fallon, London take two slots each.
In no particular order, here are the 20 winning commercials produced from the year 2000 to 2015:
Campaign: “Dads in Briefs”
Client: BGH Silent Aircon
Agency: Del Campo Saatchi & Saatchi, Buenos Aires
Campaign: “Wassup/True”
Client: Budweiser
Agency: DDB, Chicago
Campaign: “Gorilla”
Client: Cadbury’s Dairy Milk
Agency: Fallon, London
Campaign: “Closet”
Client: Canal+
Agency: BETC Euro RSCG, Paris
Campaign: “The Bear”
Client: Canal+
Agency: BETC Euro RSCG, Paris
Campaign: “Back to the Start”
Client: Chipotle
Agency: Creative Artists Agency, Los Angeles
Campaign: “Evolution”
Client: Dove Self Esteem Fund
Agency: Ogilvy & Mather, Toronto
Campaign: “noitulove”
Client: Guinness
Agency: Abbott, Mead, Vickers, BBDO, London
Campaign: “Happy Dent Palace”
Client: Happy Dent Teeth Whitening Gum
Agency: McCann Erickson, Mumbai
Campaign: “Cog”
Client: Honda
Agency: Wieden+Kennedy, London
Campaign: “Grrr”
Client: Honda
Agency: Wieden+Kennedy, London
Campaign: “Bear”
Client: John West Salmon
Agency: Leo Burnett, London
Campaign: “Dumb Ways to Die”
Client: Metro Trains
Agency: McCann, Melbourne
Campaign: “Tag”
Client: Nike
Agency: Wieden+Kennedy, Portland
Campaign: “Write The Future”
Client: Nike
Agency: Wieden+Kennedy, Amsterdam
Campaign: “The Man Your Man Could Smell Like”
Client: Old Spice
Agency: Wieden+Kennedy, Portland
Campaign: “The Sculptor”
Client: Peugeot 206
Agency: Euro RSCG MCM, Milan
Campaign: “Balls”
Client: Sony Bravia LCD TV
Agency: Fallon, London
Campaign: “Kids On Steps”
Client: Volkswagen Golf DSG
Agency: DDB, Berlin
Campaign: “Epic Split”
Client: Volvo Trucks
Agency: Forsman & Bodenfors, Gothenburg
“We’re delighted that the participation was high, the result of which is a reel selected by our industry of iconic, game-changing and much loved commercials produced during the last 15 years,” commented Donald Gunn, Founder of The Gunn Report.
“Not only do these commercials stand the test of time, but they have also influenced changes in brand communications. As such, we hope that they will bring inspiration and learning taking our industry to new creative heights,” added Gunn.
