SINGAPORE – It was a night of celebration as the winners of the 2018 APAC Effie Awards were announced at the Gala held at the Four Seasons Hotel, Singapore.
This year’s awards gala was attended by some 190 marketing professionals from across the region. The jury awarded a total of 93 awards 22 Golds, 33 Silvers and 38 Bronzes.
Australia retained its No. 1 position with 31 metals, followed by India with 20 and China with 9.
The University of Melbourne and McCann Melbourne walked away with the highly coveted Grand Effie for their campaign “Made Possible By Melbourne”. They continued their winning streak by capturing the Brand of the Year and Marketer of the Brand, and Agency of the Year respectively.
This year, saw greater participation from a number of independent agencies with agencies like BMF, Edelman, Medulla Communications, Special Group, Supermarket Creatives and The Womb winning metals.
McCann Worldgroup was crowned the Agency Network of the Year, followed closely by Ogilvy & Mather and BBDO Worldwide who was placed second and third respectively. These Special Awards were awarded based on the total calculation of points for each gold, silver and bronze win.
Special Awards Winners:
| Brand of the Year | Marketer of the Year | Agency of the Year | Agency Network of the Year |
Winner | University of Melbourne | University of Melbourne | McCann Melbourne | McCann Worldgroup |
2nd Place | Jollibee | Unilever | Colenso BBDO | Ogilvy |
3rd Place | Indian Association of Palliative Care | Jollibee Foods Corporation | McCann Worldgroup Philippines | BBDO Worldwide |
View List of Winners here:
2018 APAC Effie Winners List_by Metals by adobo magazine on Scribd
“Winning an Effie Award remains a tremendous accolade, especially in today’s challenging marketing landscape. I am honoured to congratulate all of our winners. We saw greater participation from developing markets and as a result, many are being recognized as awardees and finalists” said Charles Cadell, Chairman of the 2018 APAC Effie Awards. “You are joining a world-class group of winners, and I am exceedingly proud of our region’s ability to exhibit first-class insights and effective marketing strategies.”
All campaigns that clinched metals and finalists will be accorded points towards the 2018 Effie Effectiveness Index, which ranks the most effective companies and brands globally.
