GLOBAL – All eyes are on Brazil as the FIFA World Cup, the year’s biggest sporting event, wraps up the group stage and starts the Round of 16.
A lot has happened thus far: Uruguay took a big blow after their star player Luis Suarez was sent home for biting Italian defender Giorgio Chiellini, Brazil’s golden boy Neymar exceeded expectations in his World Cup debut, Argentina’s Messi proved to be his team’s hero, Netherland’s Van Persie revealed his flying abilities, and several top contenders made an early exit: Italy, Portugal, and defending champions Spain, who conceded seven goals in two games and broke millions of Spain-supporting hearts in the process.
Many fans have of course gone home with their teams, but with 16 countries still in the running, and some of biggest international footballers still playing, the World Cup audience remains enormous, and an advertiser’s dream.
Here are some ads that are guaranteed to keep your football fever high as teams advance to the next round and we come closer to crowning the next World Cup kings.
‘Winner Stays’ for Nike by W+K Portland
‘GOL!’ for McDonald’s by DDB, Chicago
‘Football vs. Futbol’ for Kia by David & Goliath
‘The Game before The Game’ for Beats by Dre by R/GA
‘Because Futbol’ for Hyundai by INNOCEAN USA
‘#GALAXY11: The Training’ for Samsung by Cheil Worldwide, South Korea
‘The Dream: All in or Nothing’ for Adidas by TBWA\ Chiat\ Day
