SINGAPORE – BBDO and Proximity Singapore is celebrating World Environment Day (5th June) by partnering with CarbonStory, a crowd funding platform for climate change projects, to bring a shocking reality to life using an eye-opening digital campaign.
Inspired by the World Environment Day slogan ‘Raise your voice, not the sea levels’, BBDO and Proximity Singapore and CarbonStory aim to encourage people to reduce their carbon footprint and offset what is left.
We all know that greenhouse gases, carbon dioxide being one of the main offenders, contribute to global warming. However, most people believe that only coastal areas will be affected by rising sea levels.
BBDO and Proximity Singapore has, therefore, created a one-of-its-kind interactive web experience (worldunderwater.org) that uses Web GL to show viewers the catastrophic impact of global warming and melting ice caps on their very own neighbourhoods with the help of Google Street View.
Users can choose any location in the world on Google Street View and see what it will look like after sea levels have risen. They can then share their Street View under water on Facebook and Twitter.
The idea isn’t just about shocking people, but giving them an opportunity to be a part of the solution by calculating and offsetting their carbon footprint using CarbonStory’s website.
“Over the years there has been a lot of talk about climate change but sadly not enough action. The World Under Water Campaign has been designed not just to increase awareness about climate change but also to give people a platform to take action to create a better future”, Andreas Birnik, co-founder of CarbonStory said.
“At BBDO and Proximity Singapore we are driven by innovation. Conceptualised and built in-house, this campaign is a result of the close collaboration between our tech development and creative teams. But most importantly, if you strip away all the geekiness, this is an emotionally engaging consumer experience that we hope will change behaviours”, commented Ronald Ng, chief creative officer of BBDO and Proximity Singapore.
The communications went live on 30 April.
