PHILADELPHIA - Leading brand experience agency WRG is strengthening its operation in the US with the creation of a new environments team.
Based in WRG’s Philadelphia office, the team will primarily be responsible for the creative design and delivery of high profile healthcare brand launches and was set up to meet increased demand for live and experiential campaigns from clients.
The new team will be led by Erin Mako, who joins as Environments Project Director and will report to Head of Environments Mark Jackson. Lauren Cole and Bobby Pierro complete the new team as Environments Project Managers.
Commenting on the creation of the brand new team, Russ Lidstone, Chief Executive at WRG and The Creative Engagement Group said: “We’re seeing significant growth in the US market and increased demand for our services and creativity.”
“As a result, we’re expanding our environments capability with the creation of a new environments team in the US.”
“I’m delighted to welcome Erin, Lauren and Bobby to The Creative Engagement Group, as our operation in the US continues to go from strength to strength.”
The growth of the US team follows a period of sustained growth for WRG and The Creative Engagement Group as WRG announced the hire of three senior roles and six new hires in the UK, boosting creative capabilities across the whole spectrum of live events and internal engagement work.
The Creative Engagement Group recently added healthcare training experts Axiom to operate alongside sister agencies WRG, The Moment and Just Communicate.