SHANGHAI – Wunderman China has appointed Mark Miller as the country’s first head of planning for agencies of Wunederman, AGENDA and AdPeople.
“I feel extremely fortunate to join such a vibrant team and I look forward to exploring new digital and data boundaries in China for our clients,” said Miller.
Miller brings to clients 25 years of experience in strategic marketing services with a concentration in digital, integrated and strategic planning. He joins the China team from Wunderman’s office in Seattle, where he served as group planning director, overseeing planning responsibilities for Microsoft, T-Mobile and Wells Fargo.
“With the rapid expansion of our capabilities in China, we saw the need for a new role on the planning team. Mark’s experience in creating and deploying large global integrated marketing campaigns, as well as his in-depth knowledge of digital and CRM infrastructures, is invaluable. He is a great addition to our growing network,” commented Martin Conneen, regional president of Wunderman Asia Pacific.
“We saw our new business performance jump 45% last year,” Bryce Whitwam, managing director of Wunderman Shanghai, said. “Clients are simply responding to our strong offering of developing leading creative solutions powered by data.”
