SEOUL —Steven Koh has been tapped to lead Wunderman Korea as its new managing director, effective immediately. Reporting to Martin Conneen, president, Wunderman Asia Pacific, Koh will steer operations in Seoul, working with integrated marketing teams to deliver best digital and CRM solutions to clients. Koh takes the reins from Jin Park, who has headed the office since 2012.
On the appointment, Conneen commented, “Steven is highly adaptable and has demonstrated great ability to manage complex global businesses and brands. Korea is a key market for us, and with Steven’s track record and leadership, I am confident he will continue the growth streak.”
Having held key executive positions across Asia Pacific and the United States, Koh is a veteran with over two decades of experience in integrated marketing communications and agency business building. Previously from TBWA, he has worked across a diverse range of clients including Nissan, IBM, Nestlé, Samsung, McDonald’s, Unilever, Sony, AXA and Bayer.
“I am thoroughly excited to be joining Wunderman Korea and to continue building on its successes,” Koh said. “The team is very dynamic, digital-minded and innovative—a winning combination that I look forward to being a part of.”
Koh will be based in Seoul, Korea.
