As the year comes to a close, adobo rounds up the most read articles on adobomagazine.com this 2016. Our readers, apparently, are most interested in fried chicken, love and fried chicken, love life benefits, hugot, and agency moves.
1. The new McDo TVC relives the break up story of you and me
2. Battle of the Fried Chicken: Chicken McDo vs Chicken Joy
3. Suntukan sa Ace Hardware: Marketing Lessons from a Social Slugfest by Leigh Reyes
4. Indie agency, IXM, implements “Love Life Benefits” for employees
5. 10 #HugotAhensya for your (frustrated) ahensya heart
6. Raymond Arrastia named CEO of Publicis One Philippines
7. Orders pour after art director designs taxi driver’s peanut butter business
8. Matec Villanueva retires from Publicis Manila
9. How Chowking and NuWorks turned a boycott into brand love
10. Pepe Torres leaves Airbnb, joins BDO as VP
