Before we witness more creative action in 2019, adobo magazine looks back at the campaigns that rocked 2018. Agencies around the world proved yet again their creative firepower, winning accolades in different award-giving bodies.
Here are the masterpieces that caused innovation and disruption in the industry and won Grand Prix awards in Cannes Lions, D&AD, Clio Awards, New York Festivals, The One Show, London International Awards, Spikes Asia, AdFest, and Ad Stars:
1. Palau Pledge
Agency: Host/Havas
Client: Palau Legacy Project
3 Cannes Lions, 1 D&AD pencil, 2 Clio, 2 LIA, 5 Spikes, 2 Ad Stars
2. It’s a Tide Ad
Agency: Saatchi & Saatchi/New York
Client: Procter & Gamble – Tide
1 Cannes, 1 D&AD, One Show Best of Discipline, 2 New York
3. Fearless Girl
Agency: McCann/New York
Client: State Street Global Advisors
1 D&AD, One Show Best of Show, New York Festival Best of Show
4. Pedigree Selfie Stix
Agency: Colenso BBDO / Auckland
Client: Mars
One Show Best of Discipline, 1 Spikes, 1 AdFest, 1 AdStars
5. Trash Isles
Agency: LadBible and AMVBBDO
Client: The Plastic Oceans Foundation
2 Cannes, One Show Best of Discipline
6. “The Talk”
Agency: BBDO New York
Client: P&G / My Black is Beautiful
2 Cannes, 1 LIA
7. Corazon: Give your heart
Agency: JohnXHannes
Client: Montefiore Medical Center
1 Cannes, 2 One Show
8. JFK Unsilenced
Agency: Rothco
Client: The Times/News Uk And Ireland
1 Cannes, 1 Clio
9. Project Revoice
Agency: BWM Dentsu Sydney
Client: ALS Association
1 Cannes, 1 Clio
10. Nothing Beats a Londoner
Agency: Wieden+Kennedy, London
Client: Nike
1 Cannes, 1 LIA
