INDIA – As a part of the Spice Smartphones Milaye Sapnon Se campaign, the second brand film goes on to re-establish the power of smartphone technology in a manner that will yet again tug at your heart strings.
This time Spice mobile connects a small school girl of Lucknow with The London Ballet School. The story is of a young girl, fascinated with a ballerina toy. Watching the ballerina swirling around, something sparks within her, a dream to be able to dance like the ballerina. Using her brother’s Spice smartphone, she goes on to connect with this dream and starts learning various ballet steps that leads to a final grand performance.
Ogilvy India group creative directors Azazul Haque and Mahesh Gharat said: “We needed a story that’s charming, real, fascinating, fresh and most importantly something that can connect with the dreams of small town youth of this nation.”
“Today’s small town youth wants to experiment, explore, try out new things. Unlike before, they are now exposed to literally an entire world of possibilities because of smartphone technology. They are exposed to new dreams. And Spice Smartphones is there to connect them with that dream world,” they said.
CREDITS
Spice Retail Limited
Bharat Bambawale
Sapna Sharma
Atul Saini
Manish Kumar
Creative Team
Mahesh Gharat
Azazul Haque
Shahnawaz Qadeer
Sandip Gaikwad
Account Management
Ajay Menon
Roshni Mohan
Karthik Narayan
Neha Agarwal
Account Planning
Vipasha Bhuptani
Aparna Jain
Production House – Good Morning Films
Shashanka Chaturvedi – Director
Robin D’Cruz – Producer
Music –
Pankaj Avasthi
