PATTAYA – Considered a highlight of ADFEST since being introduced in 2004, the two and a half day Young Lotus Creative Workshop aims to recognize and encourage the young stars in the region. Young Lotus also hopes to allow participants to further develop their skills and learn from the gurus of the industry, sharpen talents while competing under a relaxed atmosphere, and offer creative young bloods the opportunity to earn a winning place on the ADFEST stage.
The 2017 Young Lotus Workshop will be hosted by Cheil Worldwide, with Senior Vice President and Chief Creative Officer Wain Choi (in photo) serving as Chairman.
With ADFEST celebrating its 20th anniversary, the focus of this year’s Young Lotus Workshop will be ADFEST itself. As Asia’s premier advertising gathering, it is only appropriate that the theme of the festival be “Create it with Swagger.”
The creative brief from Cheil Worldwide states that they are trying to create a message for young creatives all over the Asia Pacific region that ADFEST is the unmissable festival where, every year, the best of the best in the industry gather. The brief goes on to say that, “We want to hold up the true meaning of the ADFEST brand to capture the imagination of budding talent to see the festival as their inspiration – a venue that can shape the type of creative they want to become.”
The Young Lotus teams for this year’s workshop are Chirathorn Chiraratsakul and Peeraya Apirachkul of Dentsu Thailand, Yanchao Qu and Zhen Tan of Cheil China, Natasha Fernando and Randula de Silva of Neo@Ogilvy representing Sri Lanka, Anamika Khan Shipra and Taskin Anha of Mattra in Bangladesh, Anh Thu Thi Le and Tram Le of Clipper Indochine Co Ltd representing Vietnam, and the BBDO Hong Kong duo of Naomi Lam and Nikki Palomaria.
Other pairings include Gerry Admiralindo and Wedhatama Pertiwi both of J. Walter Thompson Jakarta, the Outreach Nepal Pvt Ltd pair consisting of Saroj Maharjan and Yajaswi Shakya, Leo Burnett Malaysia’s Jaz Lee Jun Chieh and Juliana Le Mei Yen, Alexandra Walding and Sophie Beard of BWM Dentsu from Australia, the Mumbai-based duo of Rahil Shah and Saurav Das from Ogilvy & Mather, Jeehyun Park and Minhee Joung of Cheil Worldwide in South Korea, Augustus Sung of Ogilvy & Mather Singapore and Sen Chong Alex Tan of MullenLowe Singapore, Chih-Ting Chen and Fan Yu Lai of Ogilvy Taiwan, Sayo Noda and Shun Akeda of Hakuhodo Inc representing Japan, and finally, Isabela Martinez and Eira Gemanil of BBDO Guerrero from the Philippines.
For his part, Choi states that, “They will go through an intensive three-day journey of learning, sharing, and celebrating with the help of Cheil executives, each in respective fields of creative, planning, and digital. Creating is always the biggest challenge because we need to have a certain swagger to work in this industry. We are the ones that can come up with great ideas that change how the world thinks. We should never forget how important and unique our creative minds are.”
“I encourage the teams of Young Lotus Workshop to ‘create with swagger.’ I also encourage everyone at ADFEST to join us in celebrating the future of our industry,” Choi concludes.
