CANNES — Y&R Asia has won a stunning 18 Cannes Lions in 2014, comprising 2 Gold, 1 Cannes Chimera, 7 Silver, 8 Bronze and Shortlists across 10 offices: Red Fuse Communications Hong Kong, Y&R Beijing & Shanghai, Y&R Malaysia, Y&R Yangon, Y&R Singapore, Y&R Philippines, Y&R Thailand, Y&R Vietnam and Dentsu Y&R Tokyo.
Colgate-Palmolive’s ‘Turning Packaging into Education’ campaign from Red Fuse Communications Hong Kong / Y&R Yangon /Y&R Malaysia won 4 Cannes Lions – 1 Gold, 2 Silver and 1 Bronze. These are the world’s first Cannes Lions wins for Myanmar and Red Fuse’s debut wins at advertising’s most prestigious awards.
Colgate “Turning Packaging into Education” in Myanmar from Red Fuse on Vimeo.
Y&R China brought home a total of ten Cannes Lions, 1 Gold, 3 Silver and 3 Bronze for Y&R Beijing, 2 Silver and 1 Bronze for Y&R Shanghai. This 10 Lions and 35 Shortlists haul is Y&R China’s best ever performance at Cannes; Y&R is China’s most-awarded agency for the second year running.
Y&R Beijing’s 7 Lions 2014 were awarded to the ‘Mic’, ‘Stages’ and ‘10M² of Love’ campaigns for clients Penguin China and UNICEF China. Y&R Shanghai’s 3 Lions 2014 were awarded to ‘A Cut Above’ and ‘The Power of Color’ campaigns for clients Zhang Xiao Quan and Pantone.
Y&R Singapore was presented with the Chimera Cannes Lion, having won this year’s global challenge to help eradicate extreme poverty by 2030, funded by the Bill & Melinda Gates Foundation. Y&R Singapore’s winning team comprised young talents Emir Shafri, Mervin Ng, Hisashi Matsui, and (the not so young talent) Marcus Rebeschini.
As well as Gold for Colgate-Palmolive, Y&R Malaysia took home Bronze for ‘8 Lives’. Y&R Philippines won Bronze for Maynilad ‘Dengue Bottle’ and Y&R Bangkok won Bronze for DTAC ‘Rebirth of Sound’. Among the Shortlists were Y&R Vietnam’s Nutifood ‘Plastic Bottle Life Vest’, Dentsu Y&R Tokyo’s ‘Banana Trophy’ and an amazing Titanium Shortlist for VML/Y&R Singapore’s ‘Guide Dots’.
Commenting on Red Fuse’s wins, Chairman & Chief Creative Officer Red Fuse Asia Tan Shen Guan said, “Colgate is one of the most trusted and best loved brands across the global for very good reasons.”
On China’s haul, Y&R Greater China CCO Nils Andersson said, “We have remained true to our chosen beliefs and all our hard work has paid off, proving that perseverance is so important in overcoming challenges.”
Y&R Asia’s Regional Chief Creative Officer Marcus Rebeschini added, “Throughout the week so many talented people from multiple offices have won so many unique accolades such as office’s first ever Gold Cannes Lions, countries’ first ever Cannes Lions and it really showed the power of our small network and its people having been ranked second in Cannes Lions’ Asia Pacific Regional Network of the Year. An amazing team effort.”
