BEIJING – Charles Sampson, chief executive officer Y&R China, has announced the promotion of Shelby Lee to the position of Group Account Director.
Lee has been with Y&R for three years during which time she has built, managed and trained a strong team with 100% retention. Over and above the training provided by WPP and Y&R, Lee designed and executed tailor-made training for her team-members. She also runs regular creative sharing meetings, in which the team is encouraged to discuss their understanding and evaluation of creative.
In terms of business, Shelby was an integral part of the Y&R team behind the Amazon brand launch in China, and Amazon’s first ever campaign there. In just 3 months, the team successfully helped Amazon.cn to increase top of mind brand awareness from 2.5% to 25%, and increased sales by 20%.
Commenting on the promotion, Sampson said, “Shelby has built a stable team and paid particular attention to the growth and development of her team members. Therefore the time is right for Shelby to assume a greater role in the continuing development of the Y&R Beijing office and the growth and success of our clients. Our very important global client Dell will continue to be Shelby’s key client responsibility.”
