SINGAPORE – Y&R, Carat, and MRM//McCann took home the top regional titles at the 2014 Campaign Asia-Pacific Agency of the Year awards.
Y&R was named the Southeast Asia Creative Agency of the year on top of key business wins such as Land Rover for the Indonesia office, as well as milestones including the Yangon office’s win of Myanmar’s first-ever Cannes Lion for its ‘Turning Packaging into Education’ campaign for Colgate-Palmolive.
The agency’s offices in Thailand and Indonesia also won the agency of the year title in their respective country categories, while Y&R Yangon won silver in the Cambodia, Laos, Myanmar group.
Meanwhile, Carat won the title of Southeast Asia Media Agency of the Year, in the same year that it won key accounts such as FrieslandCampina. It also won the title in the Singapore and Thailand categories.
MRM//McCann was awarded the Southeast Asia Digital Agency of the Year, after hauling metal in 2014. Most recently, its Singapore office, which also topped the country category, picked up a Gold, Silver, and Bronze Smartie for its Red Cross connection smartphone app.
VLT Malaysia won the gold for Southeast Asia Independent Agency of the Year, with The Secret Little Agency Singapore bagging silver and Phibious Vietnam winning bronze.
At the same time, iProspect Singapore won the gold for Specialist Agency of the Year, as Leo Burnett/ Arc Worldwide Malaysia snapped up the silver and Geometry Global Malaysia taking bronze.
Leo Burnett Malaysia emerged as the region’s top PR agency, winning gold in the category as Edelman Malaysia grabbed silver, and Cohn & Wolfe Singapore and Edelman Indonesia won bronze.
The winners of the Southeast Asia Campaign AOY awards were revealed December 10 at an event at the Ritz Carlton in Singapore.
View the full list of winners here.
In photo: Y&R, led by Marcus Rebeschini, receives the award for Southeast Asia Creative Agency of the Year at the Campaign Asia-Pacific Agency of the Year awards in Singapore