JAKARTA – Y&R Group Indonesia has won the creative business for giant local financial company BCA.
Y&R has been awarded the creative duties for BCA for two product categories, Consumer Loan and International Banking, following a pitch that included 5 agencies: 3 local and 2 multinational.
“We are very pleased to have Y&R as our new partner for the International Banking and Loan products’ promotional activities. We, BCA’s marketing communication and our product team, were very enthusiastic to receive Y&R’s presentation on the final pitch. They were able to come up with a great presentation concept that was presented with accurate research. We are looking forward to building a future partnership with Y&R,” said Esther Meliana – Head of Marketing Communication, BCA.
Commenting on the win, Y&R Group Indonesia CEO John Domas said, “More great wins for Y&R Indonesia as momentum continues in 2014. Welcoming another major client, adding to our recent Merck wins, is testament to the Group’s creative and strategic strengths across Y&R Advertising, The Campaign Palace and VML Qais Indonesia.”
