KUALA LUMPUR — Nigel Menezes has been named Group Business Director at Y&R Malaysia.
Menezes is promoted from Senior Account Director, a role he has held since joining Y&R Malaysia in July 2013.
With over 15 years’ in advertising and communications across India, Indonesia and Malaysia, Menezes’ experience spans international icons including Coke, Nescafe and Nestle to major local brands like BRI Bank and Permata Bank. Armed with a specialist talent in both Rx and consumer health, he also headed the health communications division at his previous agency. Prior to that was with Liverpool FC Academy as Head – Brand Partnerships, his earlier career in direct sales and digital marketing has led to better understanding and addressing today’s multi-fragmented brand communications needs. His interests include competitive field hockey, FPS games, Googling and spending quality time with his family.
Commenting upon the appointment, Lisa Hezila, Managing Director Y&R Malaysia said, “Less than a year ago Nigel joined our passionate team of brand communication enthusiasts and within that short time-span, he has been instrumental in stabilizing key accounts and growing the businesses under his portfolio, as Y&R Malaysia continues to climb both the creative and new business rankings.”
Y&R Malaysia was the country’s most-awarded agency at Cannes 2012, its total 98 awards in just one year propelled them to The Big Won Report’s 6th in Asia, and 19th globally. Y&R Malaysia won the country’s highest accolade, the Golden Kancil, as well as being named Agency of the Year at the Kancil Awards, and Y&R was shortlisted for Malaysia Creative Agency of the Year, at the pan-regional Agency of the Year Awards.
