INDONESIA – Y&R Group has just introduced Labstore in Indonesia, the agency’s digitally-led retail and shopper marketing network
Launched this November, Labstore Indonesia has hit the ground running by taking on the shopper duties for Danone brands AQUA, Mizone and VIT. It will report to the network’s Southeast Asia HQ in Singapore, led by shopper and retail business director Peter Miller.
Labstore is now present in five markets in Asia Pacific, which also includes the Philippines, Thailand and Australia.The Singapore office was opened in April 2015.
“Compared to the US and UK, shopper marketing is still an emerging field in Asia,” Miller admits but explains that their clients have been quick to embrace the concept.
“..and more importantly the imperative to meet shoppers’ needs, accelerating Labstore’s rapid roll-out across Southeast Asia – from Philippines and Thailand last year, to Singapore and Indonesia in 2015.”
Marjorie Garrovillo, VP Marketing. Danone Waters adds, “Given the potential we see from shopper and retail marketing, we wanted to find the right agency partner. And given our successful ongoing relationship with Y&R and VML, having displayed a strong understanding of our brands, Labstore proved the right choice for seamless integration across agency competencies.”
Y&R Indonesia Group CEO Matthew Collier said, “The launch of Labstore in Indonesia has been a major priority for us this year. With Y&R handling Danone’s TTL (through the line) business, VML handling digital and now Labstore handling shopper, we’re truly living our philosophy of ‘great alone, better together’. This multi-channel integrated response will help bring our creative concepts closer to Danone’s consumers.”
Y&R Labstore Indonesia will be the latest in a string of openings around the world, having rolled out in more than 21 markets worldwide since 2014, across Europe, Asia, Latin America, North America and South Africa.
