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PHILIPPINES, APRIL 1, 2011: Y&R Philippines has won a four-way pitch to promote Beach Hut Max 100 Sunblock over the summer season.
The agency will look to grow the brand in the mainstream marketplace in the Philippines, with a focus on the importance of high SPF protection, through radio campaigns, shopper marketing and activation work.
Beach Hut Max 100 Sunblock is produced by Naturale Labs Inc. and is the first SPF 100 sunblock to come on to the Philippine market.
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