SINGAPORE – Melvin Kuek, Managing Director Y&R Singapore, has appointed Wedad Sunny as Client Services Director. This follows a slew of new business wins including Land Rover Southeast Asia and Kallang Wave Mall.
Boasting 18 years of integrated marketing, advertising and public relations experience, Sunny has strategised and led highly integrated campaigns locally and across multiple markets, both in the B2B and B2C space, for brands in the technology, financial services, education, media and hospitality sectors.
Sunny was previously with The Gate Worldwide as Client Services Director, where she was responsible for building agency capabilities in digital marketing strategy, digital advertising and media strategy, planning and buying. Sunny also held P&L, general management and business development responsibilities.
Her vast brand experience includes INSEAD, AIA, Rabobank, Citibank, City Index, ABN AMRO, Schroders, Templeton, HP and Juniper Networks.
Commenting on the appointment, Melvin Kuek said, “Wedad’s strong entrepreneurial spirit is combined with a pragmatic, hands-on approach to business management. A big picture thinker, but with a keen eye for detail, she is a great addition to our growing team and burgeoning client portfolio. A promise to bake us awesome sweet treats was the final clincher!”
