BANGKOK — ‘The Power of Love’ for telco dtac has gone viral with over 8 million views in a week. Produced by Y&R Thailand, the two-minute short has tugged heartstrings all over the world with its essential message that technology can never replace love.
Having gone live late on June 30, its humorous start and touching end proved the power of good content. The spot resonates with today’s tech-savvy audience, reminding them that their gadgets, no matter how powerful, aren’t the answer to every problem.
On YouTube, its primary version in Thai with English subtitles, has exceeded 7 million views; with over 70,000 views in Spanish, 30,000 in Norwegian and 20,000 in Chinese; while the Chinese version on Youku has exceeded 1 million.
Creative credits:
Campaign: dtac “The Power of Love”
Agency: Y&R Thailand
Media: OMD
Brand: dtac
Chief Creative Officer: Trong Tantivejakul
Art Direction: Panumas Tasila
Art Director: Trong Tantivejakul, Kumphol Witpiboolrut
Copywriter: Trong Tantivejakul, Kumphol Witpiboolrut
Account Manager: Jindarat Udomthanapat
Production Company: Sunshine-etc Co., Ltd.
Producer: Khanuengnit Wichitsakonkit
Director: Kumphol Witpiboolrut
Director of Photography: Prapope Duangpikool
Lighting Direction: Udom Pinthong
Cameraman: Prapope Duangpikool
Cameraman#2: Akkarapong Kusakul
Editing: Manop Boonwipas
Music: Cine Digital Sound Studio Co., Ltd
Sound Design: Terdsak Janpan
Post Production: Posters Co., Ltd.
Animation: Anto co.,Ltd
