BANGKOK – McCann Worldgroup has appointed Yupin Muntzing as the chief executive officer of McCann Worldgroup Thailand, effective September 1st. Yupin was managing director at Muntzing Agency, an agency she founded in 2013.
Yupin has emerged from a dual role of being managing director at Muntzing Agency as well as CEO of Geometry Global, a WPP Company. Prior to this, she was managing director at OgilvyAction, a role she held since 2010, following a number of senior positions at Ogilvy Group in both strategic planning and management since 2003.
“McCann Worldgroup is one of Thailand’s leading integrated agencies and recognised globally for its creativity. Yupin’s successful client achievements and extensive experience working across multi-platforms for a portfolio of clients consisting of both local and multi-national, makes her a fabulous fit for our agency,” said Charles Cadell, president McCann Worldgroup Asia Pacific.
Yupin replaces Monica White but the latter will remain with the agency while completing a thorough handover to ensure a smooth and full client/management transition with her successor.
“After 22 years at McCann, I feel it’s time to move on. It has been an incredible personal journey. I have had an amazing career with the network and am graciously thankful for the support of each and every individual I worked with in all these years at McCann,” shared Monica.
Monica was appointed CEO of McCann Worldgroup Thailand in 2010, after originally joining the network to set up and lead McCann Direct Thailand in 1993.
“We thank Monica for her continued commitment and passion over the last 20 years in her pursuit to build a highly successful, fully integrated agency that has remained focused on providing our clients with world-class creative solutions. Today the agency is recognised as one of Thailand’s most creative agencies, with a Gunn ranking of #3 in market,” added Charles.
McCann Worldgroup Thailand manages some of the world’s, and Thailand’s, most recognised brands, including; L’Oreal Paris, General Motors, Nestle, Kasikornbank, True Communications and Marico. The agency is one of the leading integrated multi-disciplinary agencies in market, comprising of McCann, MRM//McCann, McCann Health, Craft, Commonwealth// McCann and Weber Shandwick.
