Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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The new normal of ambient chaos: Pinterest Predicts 2026 reveals how Gen Z is curating calm in a noisy world
SINGAPORE – Pinterest today released its annual trend report, Pinterest Predicts 2026, offering a data-driven view of the cultural shifts…
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Havas Red calls for creative courage and AI-driven agility in 2026 Red Sky Predictions
SINGAPORE – For the 9th year running, Havas Red has unveiled its 2026 Red Sky Predictions report, spotlighting 14 trends…
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IIM Lucknow prepares product managers for the age of intelligent innovation
LUCKNOW, INDIA – In a world where products are launched at lightning speed and user expectations evolve by the minute,…
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APAC shoppers willing to pay more for data-safe brands, InMoment finds
SYDNEY, AUSTRALIA – InMoment, a Press Ganey company, today announced the publication of its 2026 Asia-Pacific Consumer Trends Report: The…
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Crisis headlines drown out Marcos governance narrative, RMAP findings say
MANILA, PHILIPPINES – The Reputation Management Association of the Philippines (RMAP) released the results of a three month national media…
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Publicis Luxe study shows Gen X is transforming the luxury market
GLOBAL – New research from Publicis Luxe and OpinionWay reveals two thirds of 45-60 year olds worldwide view aging as…
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VIRTUE Asia reveals the new masculinity redefining strength across the region
SINGAPORE – Masculinity in Asia is undergoing one of its most significant shifts in decades. New findings from VIRTUE Asia…
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Singapore’s great expectation gap: Jobstreet report shows 8 in 10 workers feel misled
SINGAPORE — Jobstreet by SEEK today released The Great Expectation Gap: Rethinking Work and Worth in Singapore, a new report uncovering…
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Strategy consultant Jerico Lugo says AI is your most formidable ally as a new consultant
MANILA, PHILIPPINES – The Asian Institute of Management just formalized business consulting as a certified profession. Highly decorated, technical professionals…
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AI, authenticity drive Lazada’s record setting 11.11 performance
SINGAPORE — Lazada, Southeast Asia’s leading eCommerce platform, concluded its 11.11 Biggest Sale of the Year with standout performance that underscores…
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MiQ’s global study highlights AI opportunity gap for marketers
GLOBAL — Artificial intelligence is quickly becoming a focal point of modern advertising, powering everything from media planning to creative optimisation.…
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Nielsen CMV Rural Survey highlights media and consumption trends among rural Filipinos
MANILA, PHILIPPINES – The latest Nielsen Consumer & Media View (CMV) Rural Survey has revealed key insights into the habits, preferences, and platforms…
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Schneider Electric’s Green Impact Gap Report reveals 46% gap between goals and action
MANILA, PHILIPPINES – Schneider Electric, a global energy technology leader, today announced the results of its annual Green Impact Gap survey…
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