Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Effie Worldwide releases insights from 10 years of award-winning Positive Change work with special report
NEW YORK, USA — Effie Worldwide is celebrating a significant milestone: 10 years of championing campaigns that make a difference. Launched…
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WARC’s ‘Marketer’s Toolkit 2025’ is out, highlights 5 important trends that will drive the new year
LONDON, UK — Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading…
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Ipsos unveils new report on Asia Pacific consumers’ concerns on digital transformation
AUSTRALIA — Consumers across the Asia Pacific region are overwhelmingly worried about the future, despite being AI and new technology…
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Yahoo DSP goes into the minds of Singapore marketing leaders in ‘Digital Marketers Pulse’ study
SINGAPORE — The “Yahoo Singapore Digital Marketers Pulse” study, conducted in collaboration with global market research company Milieu Insight, revealed…
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Gobi-Core looks into the future of Filipino innovation in ASEAN with ‘Philippine Horizons’ report
MANILA, PHILIPPINES — Gobi-Core Philippine Fund, the premier Philippine-focused venture capital fund under Gobi Partners, has just launched its groundbreaking report…
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EON Group deep dives into public trust and expectations in 2024 Philippine Trust Study
MANILA, PHILIPPINES — Trust in the Philippines is no longer a given; it is conditional, earned through transparency, competence, and…
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What brands can learn from the Meta Blue Boomerang Finalists — FWD Life Insurance, Cream Silk, and NIDO 3+ to drive business success
MANILA, PHILIPPINES — We live in a world of endless choices, with consumers able to consume more content in more…
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LinkedIn’s ‘Work Change Snapshot’ introduce AI tools for new job titles in the last 2 decades
SINGAPORE — Workplace transformation is accelerating at an unprecedented pace, with new data from LinkedIn’s inaugural “Work Change Snapshot” showing…
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TikTok Shop reinforces commitment to user safety with second TikTok Shop safety report
MANILA, PHILIPPINES — TikTok Shop continues to prioritize user safety and brand protection with the release of its second TikTok Shop…
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Havas Ortega’s latest Prosumer report calls on brands to maintain humanity amidst technological change
MANILA, PHILIPPINES — As Generative AI quickly transforms industries and everyday life, Filipino Prosumers – those at the forefront of…
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Twilio’s ‘2024 Consumer Preferences Report’ underlines latest insights on brand trust and effective communication
MANILA, PHILIPPINES — Brand trust and effective communication through the right channels are key determinants of whether or not consumers wish…
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WARC and Google launch new whitepaper on the ‘holistic path to the measuring media investments’
LONDON, UK — Effective marketing strategies balance immediate returns with long-term goals. However, a fragmented media landscape coupled with the…
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One Asia x adobo Magazine Masterclass: 1 afternoon, 7 speakers, and a treasure trove of learnings
MANILA, PHILIPPINES — Last October 14, creative leaders took the stage for the inaugural ONE Asia x adobo Magazine Masterclass,…
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