Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Navigating 2025 with 5 key trends reshaping business and consumer priorities
MANILA, PHILIPPINES — As the global landscape evolves, 2025 promises to be a transformative year for businesses, consumers, and industries.…
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Joey David Tiempo, Founder&CEO of Octopus&Whale, on what goes on inside creative jury rooms around the world
MANILA, PHILIPPINES — This year, I had a front row seat to the evolution of new forms of creativity from the…
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Carma identifies the top 5 stories of 2024 in the Philippines based on media coverage
MANILA, PHILIPPINES — What a year 2024 has been for the Philippines. With so many significant events and developments that shaped…
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NielsenIQ presents top trends behind the 2024 Breakthrough Innovation Awards winners
MANILA, PHILIPPINES — NielsenIQ (NIQ), the world’s leading consumer intelligence company, is proud to unveil its latest insights, showcasing how innovation…
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Sustainable consumption in the face of the double-digit day phenomenon
By Leslie See, Commerce Director, Media, dentsu SingaporeSINGAPORE – Double-digit days, such as 10/10, 11/11, and 12/12, have become major retail…
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Facebook global ad revenue to surpass $100B in 2024 fuelled by innovation in AI and commerce to attract Gen Z
LONDON, UK – Social media pioneer Facebook has withstood the changing tides of digital global advertising for more than two decades.…
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Dentsu Creative shares ‘Fragment Forward’ 2025 Trends Report on the age of algorithm
TOKYO, JAPAN — Dentsu Creative has launched its 2025 Trends Report, “Fragment Forward,” an in-depth exploration of the forces impacting today’s cultural,…
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Yahoo DSP survey underlines Singapore marketers’ concerns on data preparedness, calls for greater resources
SINGAPORE — Marketers in Singapore have room for improvement in data-led practices amid concerns about signal loss and identity in…
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Dentsu India and IWMBuzz Media present a picture of India’s gaming ecosystem with new report
MUMBAI, INDIA — Dentsu India, in collaboration with IWMBuzz Media, has unveiled the “India Gaming Report,” a comprehensive analysis of…
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The Huddle Room brings back annual CreaCon with the UST Marketing Investigate on today’s media landscape
MANILA, PHILIPPINES — Is TV dead? This question has been on everyone’s minds ever since digital devices revolutionized how we consume…
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Crack the Nuts CEO Chad Song sits down with Brian Collins on the essence and potential of branding
SEOUL, SOUTH KOREA — In this insightful interview, Chad Song, CEO of Crack the Nuts, engages with Brian Collins, a…
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Reimagining Payments with Visa: Key trends shaping the future of 2025
MANILA, PHILIPPINES – Payments are undergoing a significant evolution, driven by advancements in technology and evolving consumer behaviors. In 2025, the…
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Agoda shares 5 key travel trends for 2025, underlines travellers’ desire for exploration in uncharted territories
MANILA, PHILIPPINES — Digital travel platform Agoda has unveiled its “2025 Travel Trends” survey, highlighting the key factors set to…
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