Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
Join the adobo Creative Network today.
-
TikTok champions digital safety with civil society groups, creators, and election watchdogs on Safer Internet Day
MANILA, PHILIPPINES – TikTok marked Safer Internet Day with a series of strategic engagements across the Philippines. Bringing together civil…
Read More » -
CARMA analysis unlocks the The White Lotus effect on brand visibility
SINGAPORE – The White Lotus phenomenon is reshaping the luxury hospitality landscape in Asia, according to an in-depth analysis by…
Read More » -
GrabAds report highlights strong demand for device upgrades in Southeast Asia
SINGAPORE – The Southeast Asia Consumer Internet, Mobile, and Digital Lifestyle Insights report from GrabAds reveals a surging appetite for…
Read More » -
Outdated and siloed data are roadblocks for a senior marketers in UK as consumers seek tailored experiences, study finds
LONDON, UK — A survey of 100 senior marketers in the UK’s consumer packaged goods (CPG) and retail sectors reveals that inaccurate, outdated and siloed data are major obstacles to delivering tailored customer…
Read More » -
Two thirds of employees in The Philippines are considering employer changes in 2025 in new Aon study
MANILA, PHILIPPINES — Aon plc (NYSE: AON), a global leader in professional services, has unveiled its 2025 Human Capital Employee…
Read More » -
Rising demand for lifelong learning highlights need for better educational technology in The Philippines
MANILA, PHILIPPINES – The call for lifelong learning in the Philippines has never been louder. As industries rapidly evolve and…
Read More » -
Podcasts go visual: Video strategies fueling growth
February 12, 2025 – Global podcasting is evolving, breaking past the barriers of audio to embrace video as publishers chase…
Read More » -
Kantar answers the burning question: What’s next for brands in 2025?
MANILA, PHILIPPINES – As we start to settle into 2025, it makes one wonder what the new year is bringing…
Read More » -
VCCP cracks the memory code on the most memorable Super Bowl ads in the past decade
NEW YORK CITY, USA — Creative agency VCCP published the report “Cracking the Memory Code: Super Bowl Edition”, exploring the science of memorability and…
Read More » -
Dentsu India launches Dentsu Digital Advertising Report 2025
MUMBAI, INDIA — Dentsu India unveils the highly anticipated 9th edition of its flagship annual study, the dentsu Digital Advertising…
Read More » -
Visa and Valentine’s Day: Analyzing consumer spend trends in the Philippines
MANILA, PHILIPPINES – Visa, a global leader in digital payments, has released new insights into consumer behavior during February 2024. Visa…
Read More »