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Insight: iKala study finds social commerce growth doubled in Southeast Asia

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SINGAPORE — Despite Covid-19 restrictions easing somewhat in parts of Southeast Asia, the pace of growth for social commerce shows few signs of slowing....

Insight: Isobar’s annual Creative Experience Survey reveals the New Normal in CMO expectations post-covid

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MUMBAI, INDIA — Global creative experience agency, Isobar, has published its annual study of over 800 global CMO’s assessing the evolution of customer experience...

Insight: GAG and TrendWatching release whitepaper on social media consumption among millennials and Gen...

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SINGAPORE — With Singaporeans spending over one third of their day online, the digital space is where consumers are seeking information and entertainment first....

Insight: McCann Worldgroup released APAC insights on the mental health to commemorate World Mental...

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SINGAPORE — McCann Worldgroup Asia Pacific released insights on the mental health of the region to mark World Mental Health Day (celebrated annually on 10...

Insight: More than 85% of eCommerce Shoppers come from tier-II & below cities: Festive...

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MUMBAI, INDIA — WATConsult (An Isobar Company), the globally awarded hybrid digital agency from dentsu India, has unveiled its 1st report of WATInsights -...

Insight: How the Department of Trade and Industry (DTI) protects local industries through safeguard...

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MANILA, PHILIPPINES — Among government agencies, it is the Department of Trade and Industry (DTI), with its mandate of “realizing the country’s goal of...

Insight: Communication during COVID: Why spreading hope matters, and 4 ways how

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MANILA, PHILIPPINES — “We need to show people not just the problem, but the solution. The darker the situation, the more people need hope,”...

Insight: Truelogic on emotional marketing and digital – why they work together

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MANILA, PHILIPPINES — We all know from experience that consumers need information and time to check a product or service before buying. But marketers...

Insight: Making influencer initiatives purposeful and more beneficial through Twitter’s influencer sponsorship model

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MANILA, PHILIPPINES — Influencers have the ability to reach, inspire, and compel their audiences to listen and follow their recommendations. Unlike advertisements, a word...

Insight: Advertising executives plan to dramatically increase digital out of home (DOOH) advertising spending,...

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MIAMI BEACH, FLORIDA — Expenditure on Digital Out of Home (DOOH) advertising in the U.S. was expected to represent about 36% of the total...

Insight: How do Chinese brands find hidden gems in advertising?

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BANGKOK, THAILAND — Where will the Chinese brand invade next?   The rise of Chinese brands in recent years has impacted the advertising business on a...

Insight: Singapore reports second-highest social media penetration rate in Southeast Asia

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SINGAPORE — Despite being extremely small, Singapore stands alongside many large nations through its technological capabilities. In fact, the country is so advanced it...

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