Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Leading with empathy: Tats Cruz as Publicis Groupe Philippines’ new Chief Creative Agencies Officer
MANILA, PHILIPPINES — Publicis Groupe Philippines (PGP) strengthens its “Power of One” promise with the promotion of Tats Cruz to…
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You can help save the Earth by making better campaigns
MANILA, PHILIPPINES — In late 2023, Sir John Hegarty, Founder of BBH and founding shareholder of Saatchi & Saatchi, penned…
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adobo SheCreative: How to sustain creativity according to The Misfits Camp Founder and Chairmom Merlee Jayme
MANILA, PHILIPPINES — Sustaining creativity is not an easy job. For The Misfits Camp Founder and Chairmom Merlee Jayme, that…
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Dentsu Singapore’s Uma Ranganathan on navigating live commerce for FMCG brands
Uma Ranganathan SINGAPORE — In the booming and ever-evolving era of ecommerce, live selling has started to gain traction across…
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Filipino consumers rank highest in demanding brand transparency when it comes to AI, Twilio study reports
MANILA, PHILIPPINES — Businesses are successfully using artificial intelligence (AI) to power more personalized, intelligent interactions with their customers, but…
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Act Responsible and WARC unveil the best campaigns on social responsibility with the ‘Act Good Report 2024’
SINGAPORE — “ACT Good Report” is a unique ranking showcasing the world’s most impactful use of creative communications to promote…
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Philippines tops list of countries supporting plastic production reduction, spearheaded by Greenpeace Philippines
MANILA, PHILIPPINES — A recent survey revealed that most Filipinos support a reduction in plastic production to combat pollution. The…
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Yahoo study reveals daily habits and perceptions towards mobile apps and digital services in Singapore
SINGAPORE — Singapore stands as one of the smartest cities globally, with a staggering 99% of homes boasting internet access…
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By 2025, mobile wallet usage will increase to more than half of the world’s population
SINGAPORE – By 2025, it’s expected that around 4.8 billion users will be using mobile wallets, marking a substantial leap…
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‘A healthy sense of frustration’: Team PH’s Paul Castro and Amiel Lumbang on this year’s Young Lotus competition
PATTAYA, THAILAND — Each year, regional creative festival and awards show ADFEST holds a dedicated program for young creatives from…
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WARC Media drops ‘Platform Insights’ report focused on Snapchat, forecasts ad revenue to reach $5.2 billion in 2024
LONDON, UK — Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023,…
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Telus International Philippines empowers women to break free from limiting societal expectations
MANILA, PHILIPPINES — TELUS International Philippines (TIP), a leading AI-fueled customer experience and business process solutions provider, celebrated Women’s Month with…
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