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DDB and GroupM dominate Philippine R3 Business League in December 2022

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MANILA, PHILIPPINES — R3 Worldwide has released its new business league for December 2022 in the Philippines.

Creative agencies

Rank
Agency 
Recent wins
Estimated YTD
win revenue
(USD $ m)
Estimated overall YTD
revenue
(USD $m)
1
DDB
Rizal Commercial Banking Corporation (RCBC) Digital Project
3.5
3.5
2
Dentsu
Chowking Food Corp.
3.1
3.1
3
Ogilvy
PT Mayora Indah Tbk, Del Monte Philippines Inc.
1.9
1.9
4
Wunderman Thompson
Johnson & Johnson
1.1
1.1
5
Publicis Worldwide
Nestle
1.1
1.1
6
Digitas
Pfizer
0.9
0.9
7
McCann WorldGroup
International Pharmaceuticals, Inc. Project, Riot Games Project, Oppo Philippines Project, Okada Manila Project, PJS Law Firm Project
0.9
0.9
8
Leo Burnett
SM Prime Holdings Inc, Philip Morris International
0.6
0.6
9
BBDO
FMCG Client
0.3
0.3
10
Publicis JimenezBasic
Monde Nissin
0.2
0.2

DDB topped the ranking for the account Rizal Commercial Banking Corporation (RCBC) Digital Project, followed by Dentsu for Chowking Food Corp, and Ogilvy for PT Mayora Indah Tbk, Del Monte Philippines Inc.

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Wunderman Thompson came in fourth with Johnson & Johnson and Publicis Worldwide at fifth with Nestle.

Other agencies that have made it into the top 10 are Digitas, McCann WorldGroup, Leo Burnett, BBDO, and Publicis JimenezBasic.

Media agencies

Rank
Agency 
Recent wins
Estimated YTD
win revenue
(USD $ m)
Estimated overall YTD
revenue
(USD $m)
1
GroupM
Nestle brands
2.0
2.00
2
Havas Media
Hyundai Kia, LT Group, Philippine Airlines (PAL), Philippine National Bank
1.7
1.67
3
Wavemaker
L’Oréal , Paymaya AOR (Affiliate)
1.5
1.35
4
OMD
Reebok, Unilab
1.2
1.24
5
Starcom
Telecom Client
1.4
1.19
6
Zenith
Pharm Client
1.1
0.86
7
Spark Foundry
IT Client
0.8
0.80
8
Performics
Universal Robina Corporation Project
0.8
0.80
9
Universal McCann
G Cash, Bingo Plus, JS Unitrade – EQ Diapers, Eneos
0.6
0.63
10
Carat
Universal Robina Corporation, The Insular Life Assurance
0.7
0.56

Meanwhile, GroupM is in the lead for for media agencies after winning Nestle brands. Havas Media placed second for the accounts Hyundai Kia, LT Group, Philippine Airlines (PAL), Philippine National Bank; and Wavemaker third for L’Oréal , Paymaya AOR (Affiliate).

OMD also secured its spot for Reebok, and Unilab accounts; and Starcom at fifth for Telecom Client.

Other media agencies in the rankings are Zenith, Spark Foundry, Performics, Universal McCann, and Carat.

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