SINGAPORE — What a year 2023 has been for Singapore, with significant events and developments that shaped the narrative of the nation. In light of this, CARMA analyzed the top 10 news stories, gauging their share of voice (SOV) on online media in Singapore throughout the year.
10. Money Laundering Scandal (SOV – 2.3%)
Several major banks in Singapore, including United Overseas Bank, Citigroup, and RHB Bank, were implicated in a money laundering case involving over S$1 billion.
The individuals involved allegedly held illicit funds in these banks and attempted fraud using fake document.
The involvement of global banks drew international attention, especially considering Singapore’s status as a major financial hub.
9. Israel – Palestine War (SOV – 3.4%)
Starting in October, the conflict between Israel and Palestine has led to widespread violence. Numerous media platforms have extensively covered the Israel-Palestine War, with notable attention to Singapore’s perspective.
Media outlets covered Singapore’s methods on upholding security and societal harmony through vigilance, governance, and legal frameworks.
8. Earthshot Prize Ceremony (SOV – 4.6%)
Prince William visited Singapore for the Earthshot Prize ceremony, awarding £1 million to environmental innovators. The prince explored local efforts in wildlife protection, rainforest preservation, and innovative solutions during his visit.
His visit emphasized the rising significance of environmental initiatives. Association with globally recognized environmental efforts positively influences Singapore’s reputation.
7. Taylor Swift, UOB Card Signups (SOV – 4.6%)
The Taylor Swift concert in Singapore has led to a 45% increase in UOB card sign ups across Southeast Asia, showing the power of banks partnering with cultural events.
Over half of new signups were female, with the 30 to 40 age group making up a third of the total.
This surge highlights the importance of capitalizing on such events. Giving exclusive benefits helps in attracting and retaining customers, enhancing brand image and loyalty.
6. GST Tax Increase (SOV – 5.2%)
As Singapore raises the Goods and Services Tax (GST) to 8%, retailers like Guardian and Watsons adjust prices, with plans for a 9% increase in 2024. The NTUC FairPrice outlet updates electronic shelf labels, while Popular bookstore informs shoppers about price increases.
In this period of economic change, it’s important to communicate pricing adjustments transparently. This helps maintaining brand reputation.
5. Deputy Prime Minister Lawrence Wong (SOV – 6.0%)
Singapore’s Prime Minister Lee Hsien Loong intends to pass leadership to Deputy PM Lawrence Wong before the next General Election. This transition aligns with the PAP’s political renewal strategy.
Media outlets will likely monitor this event in the coming year. The power transfer will affect the political stability, and business environment in Singapore.
4. Jurong Bird Park (SOV – 9.7%)
Closed in January after 52 years, Jurong Bird Park has transformed into the new Bird Paradise, officially reopening on May 08 with new and enhanced features.
Bird Paradise introduced new activities such as glamping with penguins to attract customers. The innovative changes and increase in environmental education has helped create a successful opening.
3. F1 Singapore Grand Prix (SOV – 10.2%)
The 2023 Formula One Singapore Grand Prix saw excitement as Ferrari’s Carlos Sainz clinched his first win of the season. The event drew over 264,000 spectators, featuring post-race performances by Robbie Williams, Post Malone, and more.
During the event, Singapore’s tourism industry saw higher demand. Hotel demand surged over 10%, and visitors booked tickets for attractions such as Universal Studios.
2. President Tharman Shanmugaratnam (SOV – 26.2%)
Tharman Shanmugaratnam had a big win in Singapore’s Presidential Election, with 70.4% of the votes. As a well-respected leader worldwide, Tharman boosts Singapore’s global image.
Notably his campaign symbol was a pineapple, a culturally resonant imagery – representing good fortune and local connection. This shows how using culturally relevant images can make a message feel authentic, creating a connection with the audience.
1. Singaporean Presidential Election (SOV – 27.6%)
The Singaporean presidential election on September 01 featured three candidates: Tharman Shanmugaratnam, Ng Kok Song, and Tan Kin Lia. The strict criteria for candidacy ensured that candidates had integrity and experience.
Unsurprisingly, the election was the most reported event of the year due to its impact on Singapore’s political landscape.
