BANGKOK, THAILAND — Full service agency Dentsu International Thailand has once again demonstrated its market dominance by landing first place in research company RECMA’s latest Media Agency ranking.
Dentsu International Thailand is home to Thailand’s largest international media agencies – Carat, Dentsu X and iProspect – which collectively reported 33.4% industry share in RECMA’s latest report.
Carat, known for delivering the most effective brand, media and digital communications solutions recorded 8% growth in 2021 buoyed by a successful new business run, while Dentsu X, known for helping brands to create integrated and personalized marketing solutions, recorded 19% growth.
“We are incredibly proud of our media operations’ outstanding and continued growth. At Dentsu, our data-led and tech-enabled way of working has helped convince our clients of our superiority in deep consumer understanding, delivering effectiveness and efficiency at scale in real time. RECMA’s report showed our market-leading combination of our people and technology. It’s great to see our teams strive to be the best, and we are thankful for all their efforts,” said Wisarn Sirijantanon, CEO, Media Thailand.
RECMA is the leading independent research company that tracks the performance of media agencies around the globe. Its latest study, the “Overall Activity Volume” report, evaluated over 900 media agencies across 70 countries. It is the reference quantitative ranking based on activity volume, a metric including both traditional buying billings and non-traditional activities covering online paid media as well as fee-based activities on digital, data & analytics, content, marketing, sponsoring.
