LONDON, UK — Harry Styles has instantly added a dose of 70’s flare to men’s fashion after his video dropped for his new song, As It Was, new data from Klarna, the leading global retail bank, payments, and shopping service that helps consumers save time, money, be informed and in control, has found. Spinning around in a sparkly red jumpsuit, the video has set off a fashion storm with a 360% increase in shoppers purchasing jumpsuits following the release, compared to the last three months.
A proclaimed style icon, Harry Styles has never shied away from his bold fashion choices and is now inspiring more male shoppers to join him. As well as jumpsuits, playsuits have also jumped by 47% and 55% of men are buying their perfect red two-piece to add to their wardrobe this spring. All wanting to emulate one of the UK’s most stylish popstars.
A real Sign Of The Times, it’s clear that men’s fashion is now getting more adventurous and fluid.
Emily Thomas, Consumer Communications at Klarna, said, “This isn’t the first time that Harry has turned heads with his fashion choices. He’s daring and certainly not one to shy away from bold choices, and we love that he’s inspiring people across the UK to try new styles. At Klarna, we want everyone to embrace different and to be confident in their clothes. We’re so excited to see more red jumpsuits about town!”
*Klarna’s Shopping Index is calculated based on the number of sold items for different types of items within the Clothing & Shoes category and compares sales of particular items to reflect the true trends regardless of overall category sales growth. The data is from online purchases with Klarna in the UK, from January to April 2021.
