NEW YORK, USA — Research firm Nielsen recently released insights on the biggest 20 advertisers and industry spenders during the first half of 2022. The report included findings across key media in 10 markets in Asia Pacific, leveraging the Nielsen Ad Intel solution.
Arnaud Frade, head of Commercial Growth for Nielsen Asia-Pacific said: “In today’s complex and crowded media landscape, audiences have access to more content across more platforms than ever before. To stay ahead, businesses need reliable advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors.
“According to Nielsen’s ROI Report, media spend needs to be between 1% and 9% of revenue to stay competitive. It is crucial for marketers to continue to turn to Nielsen Ad Intel for quality intelligence, to differentiate themselves from the competition and to carve out the best path forward for their brand or media property,“ Frade added.
The insights released provide a glimpse into the Nielsen Ad Intel solution available to help boost marketers’ ad strategies. In this release, Nielsen highlighted the biggest 20 advertisers and industry spenders in ten Asia Pacific markets: Australia, Indonesia, Malaysia, Myanmar, New Zealand, Philippines, Singapore, South Korea, Taiwan and Thailand.
Nielsen Ad Intel revealed that while spending varies according to each market, the biggest advertisers are within consumer goods, retail, communications and food across the reported markets during the first half of 2022. In industry rankings, governments across the region boosted ad spending during the first half of 2022.
Download and view the report here.
