LONDON, UK — Pentawards are excited to announce the launch of their first-ever trends report. Out today, the report identifies 10 key trends that will influence global packaging design in 2022. The insights in the report draw on patterns and trends observed across this year’s entries to the Pentawards, which totalled 2,000 packaging design projects from 60 countries.
Among the 10 trends in the report are:
- Protest and Propaganda
- Sustainability Made Obvious
- Colour as the Key Visual
- and Transformative Storytelling
Each trend is illustrated with multiple packaging examples from around the world, along with an insight from a member of the Pentawards’ 45-strong expert jury panel and a hint at where each trend might head next.
Speaking in support of the packaging industry’s great resilience and enduring creativity throughout the pandemic, Adam Ryan, Head of Pentawards, commented, “The calibre of work we’ve seen this year has been ground-breaking, hitting a new level of creative excellence – even under such circumstances. This creative fighting spirit will forever lift our industry and continues to make it the most exciting in the world. Our first-ever trend report highlights all of this, revealing the creative zeitgeist of the time but also giving us a glimpse into the future – which is more exciting than ever.”
The report can be accessed here.
