ASIA-PACIFIC – TOKYO, JAPAN, JUNE 15, 2012: To incorporate individual talent into business cards, TBWAHAKUHODO
came up with a website and business cards for its new creative organization called ‘Disruption Lab’.
The new unit is composed of individuals with strong personalities, so to share these personalities, the agency created ‘DNA ID’. DNA samples were collected from staff, transforming their personal identities into digital designs.
Disruption Lab members each have a business card with their own DNA design, which also serves as a digital code to access their profile and portfolio pages. Recipients of the business card are able to view creative work from each Disruption Lab member online just by holding their business card over a web camera.
More information can be found at Disruption Lab’s DNA ID website: www.dislab.jp
Credits:
Project name: DNA ID
Chief Creative Officer: Miki Matsui
Executive Creative Director: Kazoo Sato
Experience Designer: Kaname Aratame
Senior Art Director: Katsuhiro Shimizu
