NEW YORK, USA — Wunderman Thompson Intelligence has released its global trends report, “Inclusion’s Next Wave,” which outlines the driving forces behind the next wave of inclusion.
Meaningful and authentic action on inclusion is now a brand imperative. A grassroots push from historically marginalized communities (who are increasingly willing to self-identify as such) is aligning with rising employee activism and consumer expectations.
As culture shapers, brands have a powerful role to play in building a truly inclusive world and reaping the rewards of doing so. Businesses can leverage their influence to break down barriers and drive equitable opportunity. This report highlights the opportunities and how brands can leverage them.
“Inclusion’s next wave” unpacks emerging trends in the diversity, equity, and inclusion space, pinpointing 10 actions that authentically inclusive brands and businesses can take to show up for their audiences in the digital and physical world.
The report also includes exclusive data collected for Wunderman Thompson Intelligence by Wunderman Thompson Data. Key findings include:
- 90% of people say equality is now everyone’s business
- 75% believe companies and brands must play a role in solving big societal challenges such as equality and social justice
- 66% of people are more inclined to buy from companies who speak out on issues of equality and inclusion
- 63% are more likely to buy from brands that made more effort to represent people like them
Download a copy of the report here.
