MUMBAI, INDIA — Dentsu India is redefining the Martech conversation with the launch of its latest industry report, Martech Landscape in India. The report is a deep dive into the evolving Martech ecosystem and its transformative impact on businesses in the country.
Martech, fueled by rapid digital adoption and government-led initiatives like Digital India, is no longer just an emerging trend. With the ability to enhance customer engagement, streamline operations, and maximize ROI, Martech is proving to be the game-changer in India’s digital economy.
Aligned with dentsu’s vision of ‘Innovating to Impact’, the report showcases how businesses can turn Martech advancements into real growth. By leveraging AI, first-party data, and hyper-personalization – alongside predictive analytics, omnichannel strategies, and vernacular marketing – it demonstrates how innovation can create lasting business value.
INDIA’S MARTECH EVOLUTION: POWERING THE DIGITAL SHIFT
The report uncovers an industry poised for transformation:
- Digital advertising in India is set to grow at a 19.09% CAGR, reaching 59,200 crore by 2025.
- Martech adoption is accelerating as businesses embrace AI-powered tools for improved CRM, process automation, and hyper-personalized experiences.
- The convergence of media, creative, and customer experience management is reshaping marketing strategies, making Martech indispensable for brands.
KEY THEMES EXPLORED IN THE REPORT
- Martech as a Core Business Strategy: Martech adoption is driving customer journey enhancements and operational efficiencies.
- AI and Automation: AI-led tools are enabling smarter decisions through predictive analytics and automated processes.
- First-Party Data Strategies: With evolving privacy regulations, first-party data is now crucial for personalized marketing.
- Growth of E-commerce & Digital Retail: Martech is enhancing online shopping with AI-powered personalization, chatbots, and analytics.
- Voice & Vernacular Marketing: As digital adoption rises in Tier 2 and Tier 3 cities, brands are using voice and regional language marketing to connect with diverse audiences.
- Untapped Market Potential: Emerging markets present significant growth opportunities as digital penetration expands.
The report also addresses key challenges, including integration complexities, data privacy concerns, and the skills gap that businesses must overcome to unlock Martech’s full potential.
To access the full report, please click here: https://www.dentsu.com/in/en/reports/assets_single_article___martech_landscape_in_india
