Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Ogilvy Indonesia’s Woon Hoh highlights creative trends at 2024 D&AD Press & Outdoor Awards
LONDON, UK — In the post-pandemic era, traditional print media faces the challenge of capturing attention through strong visual impact…
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Digital marketing SMB essentials: Navigating 2024’s top trends
MANILA, PHILIPPINES — Online shopping has established itself among Filipino consumers, with NielsenIQ revealing that 67% of those who turned…
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The secret to happiness: What we can learn from millennials and Gen Zers on self-care, work-life balance, and living a soft life
MANILA, PHILIPPINES — It’s 6 p.m. on a weekday. You say goodnight to your colleagues online, turn off your laptop,…
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R3 report highlights shifts in Southeast Asia’s influencer marketing
SINGAPORE — R3’s report “Authenticity and Transparency in SEA Influencer Marketing” addresses shifts in strategy across the influencer landscape in Southeast…
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D&AD Jury President for Impact Harsh Kapadia on the cruciality of diversity, inclusion, and brand purpose
LONDON, UK — Amid the rousing celebrations of creative excellence in the D&AD Awards, adobo Magazine’s Founder, President, and Editor-in-Chief…
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‘Brands now better understand how to tap into the behaviors and needs of gamers,’ says Malcolm Poynton at D&AD 2024
LONDON, UK — Before the 2024 D&AD Awards came to a close on May 22, Angel Guerrero, Founder, Owner, and…
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Thomas Hongtack Kim on this year’s Kidlat Awards: ‘The overall quality of the work far exceeded my expectations’
SEOUL, SOUTH KOREA — Thomas Hongtack Kim, Founder of 2g, Chief Creative Officer of Paulus, and a member of the…
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Dentsu’s landmark research highlights future consumer trends and AI integration
TOKYO, JAPAN — Creative network Dentsu has released its landmark global study, Consumer Vision 2035: The Era of the Insight-to-Foresight Pivot,…
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D&AD Julie Kang on public relations: campaign buzz should contribute to brand’s values
LONDON, UK — Ahead of the awarding ceremony of the D&AD, adobo Magazine President, Founder, and Editor-in-Chief Angel Guerrero sat down with…
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Gamer study sets the record straight on what Gen Z thinks of advertising, brands and influencers
NEW JERSEY, USA — The “ZBD Gen Z Gamer Study,” based on a survey of over 2,000 Gen Z gamers in…
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‘Beyond the Headphones’ reports growth of podcast listenership
MANILA, PHILIPPINES — A study reveals more Filipinos are now tuning in to podcasts. “Beyond the Headphones: The Portrait of…
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Gen Z employees twice as likely to bend the rules or engage in workplace misconduct, says LRN study
SINGAPORE — A new report by ethics and compliance (E&C) company LRN Corporation has found that nearly a quarter (23%)…
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Theseus Chan on the D&AD 2024 Book Design category: ‘I just thought there’s not enough risk taking’
LONDON, UK — On the second and final day of its festival in Southbank Centre, London, D&AD 2024 is all…
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