Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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5 signs it’s time to rebrand your business, according to Truelogic
MANILA, PHILIPPINES — Is it time to abandon ship on your brand? The question of when to rebrand your business…
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BBDO Guerrero’s David Guerrero on ‘Lessons from the White Lotus’ – creative tips from creator Mike White at Cannes Lions
CANNES, FRANCE — Creativity requires method. Storytelling, craft. Even if a smash hit television show or culture-bending campaign starts with…
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WARC Media Report Reveals Connected TV Growth Lags Behind Retail Media’s Surge
SINGAPORE — WARC Media’s latest Global Advertising Trends report, “Connected TV’s next episode,” has revealed that advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television. However,…
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The Philippines’ Internet Resilience ranks seventh in South East Asia: ahead of Myanmar and Cambodia, behind Singapore and Malaysia
VIRGINIA, USA — Today the Internet Society, a global, charitable nonprofit that works to keep the Internet open, globally-connected, and…
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Report reveals debt vulnerabilities and income disparity in SEA, cites borrowing habits and personal finance awareness in the region
SINGAPORE — As Southeast Asia grapples with the compounding challenges of inflation reflected by rising energy bills, food prices, and interest rates, a distinct financial landscape…
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Digital Primer: Truelogic’s Ibarra Villaseran on fractured interactions that make up ‘micro-moments’ in SEO
MANILA, PHILIPPINES — Digital marketing is a constantly evolving playground that brands, despite its complexity and unpredictable transformations, have no…
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Influencer marketing trends that changed the game in 2023
MANILA, PHILIPPINES — In a recent article, global marketing consultancy R3 has highlighted a few key social media trends for…
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TikTok’s advertising revenue poised to defy 2023’s digital ad market slowdown
In a 2023 report by WARC Media, it was revealed that the digital advertising industry is currently experiencing a slowdown…
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Healthcare hiring on the rise in the Philippines, claims Foundit
MANILA, PHILIPPINES — Talent platform Foundit, formerly Monster APAC & ME, has published the foundit Insights Tracker (fit) for June…
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WARC unveils insights from Cannes Creative Effectiveness Lions 2023 winners
SINGAPORE — WARC, the global authority on marketing effectiveness, has released “Creative Effectiveness Lions 2023 – Insights from the winners,” a report identifying trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness Lions,…
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Majority of Philippine businesses expect full cloud migration in two years, says Alibaba Cloud
MANILA, PHILIPPINES — A majority (85%) of Philippine businesses plan a full-scale cloud migration in two years, while more than…
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180 Amsterdam ECD Katrina Encanto on ‘why we need our girls on the pitch’
AMSTERDAM, NETHERLANDS — As a former football player and a Filipina herself, 180 Amsterdam Executive Creative Director Katrina Encanto reflected…
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