Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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McCann Worldgroup presents Asia’s transformative era in new ‘Truth About Ascending Asia’ study
SINGAPORE — McCann Worldgroup launched its latest Truth Central Study, the “Truth about Ascending Asia,” at an event held at Singapore’s…
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Global advertisers record the strongest growth in 6 years with over $1 trillion ad spend, largest post-Covid
LONDON, UK — A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course…
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New Zendesk report reveals that human-centric AI drives loyalty, critical to surviving competitive pressures
SINGAPORE – Zendesk’s 2025 Customer Experience (CX) Trends Report reveals a pivotal shift in customer expectations: today’s consumers demand AI interactions that feel…
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Filipino youth underline uncertainty in employment, education and healthcare, but are optimistic for the future
MANILA, PHILIPPINES — More than four in five Filipino youth have a positive outlook for the next five years, according to…
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Dentsu presents the ‘2024 CMO Navigator, Media Edition’ with 1,900 CMOs’ take on media evolution
TOKYO, JAPAN — Dentsu has announced the launch of its “2024 CMO Navigator, Media Edition,” a study of 1,900+ CMOs…
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VML shares report deep diving into ‘APAC’s Future Shopper’ with unique commerce trends from 6 markets
SINGAPORE — The retail revolution is happening, and APAC consumers are at the forefront. With this, VML has launched its first…
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Effie Worldwide releases insights from 10 years of award-winning Positive Change work with special report
NEW YORK, USA — Effie Worldwide is celebrating a significant milestone: 10 years of championing campaigns that make a difference. Launched…
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WARC’s ‘Marketer’s Toolkit 2025’ is out, highlights 5 important trends that will drive the new year
LONDON, UK — Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading…
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Ipsos unveils new report on Asia Pacific consumers’ concerns on digital transformation
AUSTRALIA — Consumers across the Asia Pacific region are overwhelmingly worried about the future, despite being AI and new technology…
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Yahoo DSP goes into the minds of Singapore marketing leaders in ‘Digital Marketers Pulse’ study
SINGAPORE — The “Yahoo Singapore Digital Marketers Pulse” study, conducted in collaboration with global market research company Milieu Insight, revealed…
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Gobi-Core looks into the future of Filipino innovation in ASEAN with ‘Philippine Horizons’ report
MANILA, PHILIPPINES — Gobi-Core Philippine Fund, the premier Philippine-focused venture capital fund under Gobi Partners, has just launched its groundbreaking report…
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EON Group deep dives into public trust and expectations in 2024 Philippine Trust Study
MANILA, PHILIPPINES — Trust in the Philippines is no longer a given; it is conditional, earned through transparency, competence, and…
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What brands can learn from the Meta Blue Boomerang Finalists — FWD Life Insurance, Cream Silk, and NIDO 3+ to drive business success
MANILA, PHILIPPINES — We live in a world of endless choices, with consumers able to consume more content in more…
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