Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
Join the adobo Creative Network today.
-
‘It’s not sufficient to be creative,’ says Sir Martin Sorrell on how the ad industry must adjust in the age of AI
SINGAPORE — Creativity and tech must intertwine for ad and media agencies to survive the future, according to S4 Capital…
Read More » -
Malcolm Poynton offers exclusive insights on Adfest 2024’s creative landscape
PATTAYA, THAILAND — Malcolm Poynton, Global Chief Creative Officer at Cheil Worldwide, recently took the helm as Grand Jury President…
Read More » -
Barbara Bian, Neena Gatdula, Selonica Perumal, and Anna Wong on the importance of the Gerety Awards’ all-female jury
PARIS, FRANCE — Women drive the advertising industry’s audience, and the numbers back it up. According to a study by…
Read More » -
McCann’s Valerie Madon discusses human-centric creativity in the age of AI at Adfest 2024
PATTAYA, THAILAND — Valerie Madon, Chief Creative Officer at McCann Worldgroup Asia Pacific and a featured speaker at ADFEST 2024,…
Read More » -
How Film, Outdoor, Press and Radio & Audio has evolved, 20 years since David Guerrero first judged them at Adfest
PATTAYA, THAILAND — Advertising has vastly changed in the last ten years or so, with new platforms, technologies and market…
Read More » -
Edelman’s Wendy Chan shares key insights as Adfest 2024 Jury President
PATTAYA, THAILAND — Wendy Chan, Health Creative Lead for Asia Pacific at Edelman and Jury President of Entertainment Lotus, Media…
Read More » -
LIONS releases annual State of Creativity
LONDON, UK — LIONS has today released its annual “State of Creativity.” The seminal piece of research — and the biggest study of its kind — is an insight-led…
Read More » -
Spikes Asia’s on-ground return sparks talks about AI, culture, and tech’s role in creativity
SINGAPORE — As the most prestigious and oldest festival of creativity in the region, Spikes Asia was the place to…
Read More » -
Creative leaders weigh in on Adfest 2024 stage: How is AI really affecting the industry?
PATTAYA, THAILAND — Is artificial intelligence friend or foe? This has been a topic of discussion (and concern) for a…
Read More » -
Philippines’ Young Spikes representatives from Leo Burnett share their experience at Spikes Asia 2024
SINGAPORE — Young creatives from all over Asia Pacific recently flew in to Singapore for this year’s edition of Spikes…
Read More » -
Gaming, Music, and Entertainment Jury President Joey David-Tiempo on setting excellence in inaugural Gaming Spikes
SINGAPORE — This year’s Spikes Asia Festival of Creativity introduces Gaming as one of its categories and at its helm is…
Read More » -
Spikes Asia Jury President Tay Guan Hin on the edge of print, the magic of audio, and his work at Spikes Asia Academy
SINGAPORE — The second day of the much-anticipated Spikes Asia awards is underway. We’ve seen ingenious works from APAC participants…
Read More »