Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Droga5 Tokyo CCO Masaya Asai on ‘The Other AI’ at the first-ever One Asia x adobo Magazine Masterclass
MANILA, PHILIPPINES — Masaya Asai, Chief Creative Officer of Droga5 Tokyo, graced the inaugural ONE Asia x adobo Magazine Masterclass…
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Paulus CCO Thomas Hong-tack Kim defines the alchemy of tech and creativity at the One Asia x adobo Magazine Masterclass 2024
MANILA, PHILIPPINES — Thomas Hong-tack Kim, Chief Creative Officer of Paulus, and one of Korea’s top creative minds, graced the…
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Design beyond desire: How Filipino creatives can lead the future of inclusive and sustainable storytelling
MANILA, PHILIPPINES — At the International Design Conference 2024 (IDC), the theme “Design Beyond Desire” led creatives, entrepreneurs, and thought leaders…
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Singapore employers hesitant to hire staff with mental health conditions according to latest ASEAN Workplace Wellbeing report
SINGAPORE — A new region-wide report has found that nearly half (45%) of Singaporean employers are hesitant to “actively employ”…
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WARC report says boomers’ shifting media habits impact media planning
LONDON, UK — According to WARC Media’s latest Global Advertising Trends report, ‘Baby Boomers’ big digital shift’, Baby Boomers remain the world’s wealthiest generation, yet,…
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Dentsu releases 2025 Media Trends report ‘The Year of Impact’ with a focus on how AI and algorithms shape media
SINGAPORE — Dentsu releases its highly anticipated 2025 Media Trends report, titled “The Year of Impact.” This edition, crafted by specialists across Carat,…
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Meltwater names K-Pop, Singapore Airlines and McLaren as the real winners of F1 Singapore’s brand race
SINGAPORE — As the dust settles from the exhilarating Formula 1 Singapore Airlines Singapore Grand Prix weekend, McLaren, Ferrari, and…
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Schneider Electric reveals results on Asia Pacific’s sustainability journey, notes 98% of PH companies have sustainability targets
MANILA, PHILIPPINES — Schneider Electric, the leader in the digital transformation of energy management and automation, announced findings from its annual “Green…
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Unpacking Mark Pollard’s Sweathead Masterclass: a young strategist’s take
MANILA, PHILIPPINES — Have you used the word “humanize” this week? Or perhaps you’ve tried to personify a brand? If…
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How businesses can effectively communicate with today’s Filipino families, according to HILL ASEAN
MANILA, PHILIPPINES — Hakuhodo Institute of Life and Living ASEAN (HILL ASEAN) presented its annual research on ASEAN sei-katsu-sha, Hakuhodo’s term for…
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WARC’s latest report calls on strategists to prove their worth in a rapidly changing industry
LONDON, UK — Strategists worldwide are looking for opportunities to demonstrate their value as budget cuts and the evolution of AI disrupt the discipline. These are key findings included in “The Future of…
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New WARC Advisory study looks into Earned Media as a top tactic in driving creative effectiveness
LONDON, UK — A new white paper has recently been released by WARC Advisory and global communications firm Edelman. “Beyond the Buzz: Examining the Effectiveness…
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Clean Creatives’ latest F-List report calls out leading advertising agencies and fossil fuel companies
NEW YORK, USA — A newly published report from campaign group Clean Creatives has uncovered 1,010 active and recent contracts between…
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