Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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LinkedIn’s ‘Work Change Snapshot’ introduce AI tools for new job titles in the last 2 decades
SINGAPORE — Workplace transformation is accelerating at an unprecedented pace, with new data from LinkedIn’s inaugural “Work Change Snapshot” showing…
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TikTok Shop reinforces commitment to user safety with second TikTok Shop safety report
MANILA, PHILIPPINES — TikTok Shop continues to prioritize user safety and brand protection with the release of its second TikTok Shop…
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Havas Ortega’s latest Prosumer report calls on brands to maintain humanity amidst technological change
MANILA, PHILIPPINES — As Generative AI quickly transforms industries and everyday life, Filipino Prosumers – those at the forefront of…
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Twilio’s ‘2024 Consumer Preferences Report’ underlines latest insights on brand trust and effective communication
MANILA, PHILIPPINES — Brand trust and effective communication through the right channels are key determinants of whether or not consumers wish…
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WARC and Google launch new whitepaper on the ‘holistic path to the measuring media investments’
LONDON, UK — Effective marketing strategies balance immediate returns with long-term goals. However, a fragmented media landscape coupled with the…
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One Asia x adobo Magazine Masterclass: 1 afternoon, 7 speakers, and a treasure trove of learnings
MANILA, PHILIPPINES — Last October 14, creative leaders took the stage for the inaugural ONE Asia x adobo Magazine Masterclass,…
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Journeys: Rey Tiempo’s London International Awards 2024 coverage wrap-up report
LAS VEGAS, USA — We were at the Seven Magic Mountains art installation, the site of one of the most…
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Dentsu report unveils ‘Algorithmic Era,’ with AI transforming media landscape in 2025
SINGAPORE — Dentsu has released its highly anticipated 2025 Media Trends report, titled The Year of Impact. This edition, crafted by specialists across…
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Passions and profits, please – Insights on the pricing of design at Extra Price Please, from Dustin Carbonera
MANILA, PHILIPPINES — Pricing is a dark art, especially in our creative field. There are no set rules, and everyone…
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Havas Singapore’s latest Prosumer Report delves into recent travel preferences in Singapore
SINGAPORE — Havas Singapore has released its latest Prosumer Report, “Travel & Tourism: Can We Still Roam a World on…
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On building a personal brand: Edelman’s Judy John shares strategy and branding insights at the One Asia x adobo Magazine Masterclass.
MANILA, PHILIPPINES — Judy John, Chief Creative Officer of Edelman, shared the importance of building yourself as a brand, the…
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Meta’s Issang Ceballos steers creatives towards the new era of storytelling at the One Asia x adobo Magazine Masterclass 2024
MANILA, PHILIPPINES — Last October 14, The One Club for Creativity and adobo Magazine launched the first ONE Asia Masterclass…
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Talented Agency’s Binaifer Dulani takes us through her One Asia judging experience in Manila
MANILA, PHILIPPINES — Binaifer Dulani, Founding Partner of Talented Agency, India, recently had the honor of serving as a juror…
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