Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Reasons why influencer marketing is a big hit among Filipinos, according to Near Creative
MANILA, PHILIPPINES — Two realities in Filipino culture make us receptive to influencer marketing. First, we love celebrities – watching…
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VML releases latest ‘Future Shopper Report,’ underlines how APAC consumers are reshaping global retail
SINGAPORE — Advances in technology have ushered in unparalleled digital brand offerings in recent years, and new findings suggest the…
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WARC Media’s forecasts Spotify’s advertising revenue to reach $2.1 billion in 2024 as the platform hones in on video content and ad revenue
STOCKHOLM, SWEDEN — Spotify, the world’s most popular audio streaming subscription service, is now turning to opportunities in the video advertising space whilst making it easier for brands to run…
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What makes a campaign stand out? Members of the 2024 Gerety Awards Grand Jury dissect the Grand Prix-winning works to find out
MANILA, PHILIPPINES — Following the Gerety Awards‘ announcement of 2024 winners last September 03, adobo Magazine recently hosted a special…
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Tinder Australia study on consent leads to course creation and education
SYDNEY, AUSTRALIA — Tinder is launching its new “Consent Course” in Australia, developed in collaboration with Chanel Contos, Founder of Teach…
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Amrei Dizon on Philippine advertising’s next big leap with AI and self-regulation
MANILA, PHILIPPINES — In this story, Amrei Dizon, Founder and Chief Creative Officer of Vitalstrats Creative Solutions and Co-founder of Introspeck Management…
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LIONS crowns Coca-Cola as Creative Brand of the Year for first time ever
CANNES, FRANCE — The LIONS Creativity Report, the ultimate global benchmark for impactful creativity, has released its definitive rankings. Based on performance…
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The curse and cure of creativity: How toys are becoming the modern artists’ escape and inspiration from anxiety at work
MANILA, PHILIPPINES — Art and creativity are the most appreciated yet misunderstood fields of profession in the modern world. Most…
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TikTok underlines shopping behaviors on the app as Filipinos gear up for the Christmas season
MANILA, PHILIPPINES — As the Christmas season approaches, TikTok is becoming an integral part of the festive experience for many Filipinos.…
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WARC and ANA reveal new whitepaper on instilling a culture of creative effectiveness
NEW YORK, USA — WARC, the global authority on marketing effectiveness and the Association of National Advertisers (ANA), the US advertising industry’s…
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We Are Social’s ‘Next Gen Influence’ report identifies emerging creator trends for the new generation
SINGAPORE — An increasingly professionalized landscape, new production norms, changed audiences and demand for authentic “always on” content has permanently shifted…
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Dentsu delves inside the B2B buyer mindset with the 4th annual ‘Superpowers Index’
SINGAPORE — Dentsu, an integrated growth and transformation partner to the world’s leading organizations, has published the largest study of…
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Why empathy, curiosity, and play are the key components for creativity, according to Landor’s Teemu Suviala
CANNES, FRANCE — In June 2024, the Milan Symphony Orchestra debuted “Growing Uptempo,” a rebrand inspired by the company’s musical…
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