Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Achievement Unlocked Part 1: ‘The Everyday Tactician’ in Cannes Lions Gaming Year 2
CANNES, FRANCE — This is Part One of a series where Game On captain Rey Tiempo analyzes the winners from…
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Adjust discovers a surge in installing global shopping apps during the first half of the year, particularly in APAC regions
SINGAPORE — Leading measurement and analytics company Adjust released “The Shopping App Insights Report” to prepare mobile marketers for the Q4…
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TV5’S Format for Happiness: Homegrown programs that please both viewers and advertisers
MANILA, PHILIPPINES — At a time when countless movie and TV titles are on offer via streaming and video-on-demand platforms,…
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WARC’s latest study reports that global advertising spending will top $1 trillion this year
LONDON, UK — A new study from WARC, the experts in marketing effectiveness, has found that global advertising spending is…
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Why VML Manila’s Joe Dy believes that ‘the uncomfort zone is a place where great ideas really happen’
MANILA, PHILIPPINES — Breaking the status quo is akin to the moment when the first primate mastered fire or when…
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Virtue Worldwide launches the definitive guide to Gen Z culture in APAC with 4 key ‘cultural codes’
MUMBAI, INDIA — Virtue Worldwide, the creative agency powered by VICE Media Group, unveils the “2024 Virtue Guide to Culture.”…
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R/GA report urges government and businesses to radically shift from digital literacy to digital empathy
SYDNEY, AUSTRALIA — A new study by R/GA Australia, an advertising company leveraging technology and creativity, has highlighted a critical…
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Women’s Forum Barometer spots stereotypes, career fulfillment, and pay gap in Southeast Asia
SINGAPORE — MSL Asia Pacific has released the latest Women’s Forum Barometer, Asia Pacific, which brings together recent research, disaggregated data, and responses from…
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Journalists in Southeast Asia recognize the importance of AI, Vero survey finds
MANILA, PHILIPPINES — Artificial intelligence holds the potential to reshape journalism in Southeast Asia. A new Vero survey reveals that journalists recognize…
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GrabAds’ Regional Managing Director Ken Mandel on Retail Media Networks and the rising advertising power of superapps
SINGAPORE — The future lies in Retail Media Networks, and Ken Mandel, Regional Managing Director for GrabAds & Brand Insights,…
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WARC’s new report highlights challenges and opportunities in programmatic advertising
LONDON, UK — WARC has released The Future of Programmatic 2024, a report covering the major trends shaping programmatic advertising over the…
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Google makes a U-turn, and the ad world breathes a sigh of relief
SINGAPORE — Devinder Banga, Regional Head of Data and Analytics at GrowthOps Asia, shared their op-ed take on the timely and…
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McCann Worldgroup Singapore explores profound shifts in SG work culture in new truth study
SINGAPORE — Data in McCann Worldgroup Singapore’s Truth Study, ”The Truth about Singapore,” explores the profound shifts that are taking place in work and culture in…
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