Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Should marketers strike the Olympic Iron in light of Carlos Yulo’s historic double gold win?
MANILA, PHILIPPINES — Dugenia, Marayan and Associates Company (DM&A Co.), a full-service omnichannel marketing communications agency, has delved into a…
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Dentsu Creative’s latest CMO report states that leaders are now calling to move from omnichannel to omnipresent
MUMBAI, INDIA — Dentsu Creative has released its annual global survey of 950 chief marketing officers, revealing a new era…
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Filipino Gen Zs prioritize self-reward when shopping, according to The Fourth Wall and Uniquecorn Strategies
MANILA, PHILIPPINES — Filipino Gen Z spend primarily to reward themselves, according to a joint study by the Filipino-focused sociocultural…
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WARC Media underlines the worth of gaming in advertising, but states ad spend is fractional
LONDON, UK — Gaming has a vast global audience and is a key driver of culture, yet in-game advertising spend…
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Bumble on the emotional journey of friendship breakups and moving forward
MANILA, PHILIPPINES — Just like romantic relationships, friendships can unexpectedly end, leaving individuals feeling hurt and lost. While it’s often…
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Amplifying Indigenous Voices: Humanizing research and data in our humanitarian efforts in Negros Island Region
MANILA, PHILIPPINES — Cultural and arts contributor Rhadem Musawah shares their experience from a recent humanitarian mission in the Negros Island…
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Taxumo releases comprehensive overview of 2024 State of Online Taxation report
MANILA, PHILIPPINES — Online tax compliance platform Taxumo has released its 2024 State of Online Taxation report, an annual assessment…
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Asia Pacific and Japan are leading the charge in implementing generative AI according to Adobe’s newest report
SINGAPORE — Adobe released its “Digital Trends 2024 Asia Pacific and Japan (APJ)” report, showing brands across the region lead other geographies…
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Joji Jacob on judging for this year’s Innovation category at Cannes Lions: ‘We’re on the cusp of something bigger’
Joji JacobCANNES, FRANCE — At the Cannes Lions Festival of Creativity, the Innovation Lions is a highly anticipated category “where…
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Do corporations have a responsibility in shaping the future generation? — a recap of the latest adoboTalks session with Mondelēz International
MANILA, PHILIPPINES — “It takes a village to raise a child.” Derived from an African proverb, the quote’s essence is…
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10 APAC Consumer and Media Trends to Watch in 2024
SINGAPORE — The Omnicom Media Group (OMG) 2024 APAC Trends Report breaks down the 10 main trends across consumer, media,…
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Social commerce continues to thrive in Southeast Asia with retailers investing despite economic climate
SINGAPORE — The “Southeast Asia Retail Report 2024” states that Southeast Asian retailers are placing big bets on social media as…
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Merkle’s new report highlights the importance of customer-first cultures and key characteristics behind CX excellence
MARYLAND, USA — Merkle, dentsu‘s leading technology-enabled, data-driven customer experience management (CXM) company, has released the second installment of its…
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