Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Social commerce continues to thrive in Southeast Asia with retailers investing despite economic climate
SINGAPORE — The “Southeast Asia Retail Report 2024” states that Southeast Asian retailers are placing big bets on social media as…
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Merkle’s new report highlights the importance of customer-first cultures and key characteristics behind CX excellence
MARYLAND, USA — Merkle, dentsu‘s leading technology-enabled, data-driven customer experience management (CXM) company, has released the second installment of its…
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Southeast Asia tops email security awareness in Zoho’s 2023 report
MANILA, PHILIPPINES — Zoho, a global technology company, has announced that South East Asia scored higher on email security awareness…
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In rousing speech, Maria Ressa urges Cannes Lions 2024 audience: ‘We cannot let lies win’
CANNES, FRANCE — Rappler CEO and Nobel Prize Laureate Maria Ressa delivered one of the most powerful moments of the…
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WARC’s latest study with Meta underlines business messaging as a key tool in fostering consumer relationships
LONDON, UK — Creating a more personalized two-way interaction with customers is an increasingly important requirement for brands and can…
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Vero identifies 4 key luxury codes in Southeast Asia’s evolving market
SINGAPORE — The concept of luxury in Southeast Asia is intricately shaped by cultural heritage, societal values, historical legacies, and,…
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Stories from inside the Cannes Lions Film jury room through the eyes of BBDO Guerrero’s David Guerrero
CANNES, FRANCE — BBDO Guerrero Creative Chairman David Guerrero took part in the Film category jury board at this year’s…
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As an initial skeptic, here’s what DDB Philippines’ Anna Chua-Norbert now thinks of Cannes Lions 2024
CANNES, FRANCE — Attending the Cannes Lions Festival of Creativity is a unique experience for everyone. As the most prestigious…
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DoubleVerify drops 2024 Trends report with focus on APAC insights: AI-powered ad fraud, brand suitability, and more
MANILA, PHILIPPINES — DoubleVerify (DV), the leading software platform for digital media measurement, data, and analytics, today released its DV…
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Playground xyz highlights the importance of unlocking the power of attention in ad campaigns
SINGAPORE — Playground xyz, the leading attention measurement and optimization platform (and a part of GumGum), announced the results of…
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Ethical use of AI will make or break customers’ perception of businesses, according to Twilio’s Personalization report
SAN FRANCISCO, USA / MANILA, PHILIPPINES — Twilio, the customer engagement platform that drives real-time, personalized experiences for today’s leading…
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ACI Worldwide shares real-time payment growth in the Philippines as more Filipinos convert to digital transactions
MANILA, PHILIPPINES — Real-time payment transactions in the Philippines posted a 24% year-on-year growth in 2023, with transaction volume reaching…
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One year later: MullenLowe Treyna’s Paulo dela Rosa and Adrian de Guzman on Right to Care’s lasting impact
MANILA, PHILIPPINES — Historically, the Philippines has always been one of the more traditional countries in the world, with its…
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