Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Bumble reveals LGBTQ+ singles’ preference on making connections online
MANILA, PHILIPPINES — Bumble, in partnership with Pride PH, the widest national Pride network of Philippine LGBTQ+ organizations and individuals,…
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Mahalaga ang kababaihan: Here’s what went down at our Pride 2024 adobo SheCreative session
MANILA, PHILIPPINES — If there was one thing we learned from all the luminous queer creatives who graced the stage…
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The gay card: What brands get wrong at Pride and how they can move beyond rainbow-washing
MANILA, PHILIPPINES — “Gay is good,” read a placard by Frank Kameny at the very first Pride March in New…
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David Guerrero shares his thoughts on Elon Musk and WPP’s ‘Exploring the New Frontiers of Innovation’ session
CANNES, FRANCE — BBDO Guerrero Creative Chairman David Guerrero shared his thoughts with adobo Magazine on an exclusive piece on…
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Deepak Chopra details AI’s role in the nine-step creative process
CANNES, FRANCE — New age guru and alternative medicine advocate Deepak Chopra shared his unique insights into creativity and AI’s…
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McCann Worldgroup’s Cannes Lions Ascending Asia report highlights culture, collectivism, and tech-mindset
CANNES, FRANCE — McCann Worldgroup has launched its latest Truth Central Study, The Truth about Ascending Asia, at an event…
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The Philippines ranked at the bottom of a global creative thinking test. How do we fix this?
MANILA, PHILIPPINES — The Philippines ranked 61st out of 64 in Creative Thinking in the latest results of the Programme…
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MullenLowe Treyna CCO Abi Aquino on judging this year’s Outdoor Lions: Creative commitment, authenticity, and more
CANNES, FRANCE — Abi Aquino, Chief Creative Officer of MullenLowe TREYNA, is currently at Cannes for the Cannes Lions International…
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The One Club for Creativity releases ‘The One Show 2024 Insights Report’ with trends and predictions
NEW YORK, USA — The One Club for Creativity unveiled key industry-defining trends and comprehensive perspectives from hundreds of this…
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Cannes Lions reveals total number of entries and key insights that show massive growth in creativity investment
CANNES, FRANCE — Cannes Lions International Festival of Creativity has announced that 26,753 submissions have been received for the 2024…
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WARC Media predicts Pinterest’s ad revenue to reach $4.2 billion in 2025 as it embraces shoppability and AI
LONDON, UK — Pinterest’s commercial momentum is accelerating, with the platform recording its fastest rate of both advertising revenue and monthly active user (MAU) growth…
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Dentsu launches landmark future consumer study in Asia Pacific, ‘Consumer Vision 2035’
SINGAPORE — Dentsu, a global leader in marketing and communications, proudly announces the release of its global study, “Consumer Vision…
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Milieu Insight and FemTech Association Asia reveal new insights into the Southeast Asian Femtech landscape
SINGAPORE — Milieu Insight, the leading survey software company in Southeast Asia, together with FemTech Association Asia, the region’s first…
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