Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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When lightning strikes for the first time: Introspections by Marcél Lacap, youngest Kidlat jury member
MANILA, PHILIPPINES — Marcél Lacap, Creative Director of Octopus&Whale and an award-winning Kapampangan filmmaker, songwriter, and advertising creative, was recently…
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Why HAVAS Red thinks subcultures like BookTok, FitTok, and Cottagecore rule marketing
MANILA, PHILIPPINES — HAVAS Red Philippines recently hosted its second Red Sky Dialogues session, a roundtable designed to nurture deep…
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Southeast Asian and Indian startups adapt and thrive despite economic headwinds, says HubSpot study
SINGAPORE — HubSpot, the customer platform for scaling businesses, has announced the findings of a study conducted by Milieu Insight that explores…
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Game On at D&AD 2024: Every Pencil winner in the Gaming & Virtual Worlds category
LONDON, UK — In light of the recent announcement of D&AD Pencil winners this year, Game On captain Rey Tiempo…
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AI pose data privacy and security concerns among customers
LONDON, UK — A new report from the customer experience experts, CX Network, has revealed that two in five (43%) of…
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Snipp Interactive lists down the top most ‘Instagrammable’ Snack brands in the US
VANCOUVER, CANADA — New research revealed the most popular food and snack brands on Instagram, with big names such as…
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Philippine small businesses top rankings in CPA Australia’s APAC growth forecast
MANILA, PHILIPPINES — Nearly 90% of Filipino small businesses expect to see growth in 2024 as the country ranks first…
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B2B marketing leaders optimistic about the year ahead, strives for ‘collective confidence’ with buyer groups
SINGAPORE — After a challenging year of tighter budgets and heightened pressure to prove ROI, business-to-business (B2B) marketing leaders regionally…
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WARC APAC shares key insights from this year’s winning campaigns: disrupting classic tactics and more
SINGAPORE — Following an in-depth analysis of the 64 shortlisted, Gold, Silver and Bronze winning campaigns of the WARC Awards 2024…
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D&AD 2024: ‘Big Data Energy’ presented by Tara McKenty, BMF Chief Innovation Officer
LONDON, UK — Tara McKenty has analyzed years of D&AD entry data to uncover the fact that mixed-gendered teams are…
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Havas Red discovers that video content is king with inaugural “The State of the Influencer in 2024″ whitepaper
SINGAPORE — HAVAS Red, the global merged media micronetwork released its inaugural “The State of the Influencer in 2024: A…
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Dentsu Global CCO Yasuharu Sasaki at D&AD Festival 2024: ‘Brands are artists’
LONDON, UK — The recently concluded D&AD Festival thoroughly hyped creative excellence. Apart from showcasing award-worthy and impactful work, it…
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New report ‘Braving the Backlash’ equips brands with insights to tackle online hate speech in sports
LONDON, UK — Global socially-led creative agency We Are Social has released a new report that helps brands tackle hate…
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