SINGAPORE — In 2023, Artificial Intelligence (AI) revolutionized mobile advertising by introducing advanced ad designs, optimizing ad placements, and refining targeting techniques. According to industry reports by eMarketer, there was a 27% reduction in customer acquisition costs due to the use of AI, while Epsilon emphasized that AI-driven personalized images influenced 80% of consumers to make purchases.
Despite these advancements, digital advertising continues to be challenged by constrained targeting options, suboptimal ad placements, an absence of personalization, uninspired ad creatives, manual ad optimization processes, and the absence of real-time optimization. To address this, Xtend — in collaboration with over 50 leading ecommerce entities — leverages custom AI algorithms to provide solutions that are fine-tuned to boost user conversions within the ecommerce, fintech, and travel sectors by elevating creative elements, targeting precision, and traffic expansion.
The swift pace of change within digital advertising is remarkably impactful on sectors like ecommerce and travel, prompting them to expand their strategies, cultivate data assets, and concentrate on contexts suggestive of purchasing intent.
“In 2024, we anticipate a shift towards more immersive and cohesive ad formats, incorporating video, influencer and branded content, gaming ads, virtual reality experiences, and shoppable streaming videos. Brands are expected to harness data and identifiers for precise ad targeting, steering towards a more automated, data-centric, and integrated advertising experience throughout the customer journey,” predicted Murali Dharan, Chief Commercial Officer at Xtend.
He added that mobile trends in 2023 have had a significant impact on consumer behavior and advertiser strategy; and digital advertising landscape will be deeply intertwined with AI and machine learning, crafting personalized and fluid ads that transcend device boundaries.
Platforms such as TikTok have led the way in short-form video advertising, while mobile gaming and in-app ads have seen substantial growth. The integration of shopping functionalities within social media apps has been a game-changer. However, privacy modifications have introduced complexities in measurement and attribution, which means that advertisers need to understand these trends in order to devise customized strategies.
With profound insights into Android campaign dynamics, Xtend is poised to aid in the crafting of triumphant campaigns and cost-efficient strategies. “We extend our expertise to empower you to construct digital campaigns with assuredness and lucidity,” Murali concluded.
