SINGAPORE — BLKJ Havas, the creative flagship of Havas in Singapore, has been appointed as National Gallery Singapore’s creative agency of record, following a competitive pitch that commenced in late June. This appointment signifies a significant and strategic achievement for BLKJ Havas, an agency that has consistently championed creativity and the arts within its hometown of Singapore from the very beginning. With this partnership, the agency is positioned to enhance and reinforce its dedication to these core values.
Led by a dynamic second-generation leadership team, including General Manager Fiona Huang, newly promoted Strategy Director Skanda Lokeshwaran, Executive Creative Director Guilherme Machado, and bolstered by the expertise of Creative Co-founder Khalid Osman, BLKJ Havas will kick off its partnership with National Gallery Singapore to bring to life the Gallery’s vision as a progressive art museum that continuously fosters and inspires a thoughtful, creative, and inclusive society.
Speaking about the appointment, Susie Wong, National Gallery Singapore’s Chief Marketing and Experience Officer, said, “We are excited to embark on this journey with BLKJ Havas and believe that their understanding of our vision, passion for the arts, and innovative approaches will be instrumental in helping us engage and captivate our diverse audiences. Selecting BLKJ Havas as our Creative Agency of Record reflects our belief in the power of insight-led, data-driven creativity. We look forward to journeying together to inspire audiences with the art of Singapore and Southeast Asia.”
Fiona Huang, General Manager of BLKJ Havas, added: “It’s a real pleasure to collaborate with a beacon of art and creativity. Art, for us, transcends mere passion; it’s interwoven into our very essence, as individuals and as a collective in the creative industry.”
“We’re thrilled that our way of thinking and values resonated with the National Gallery Singapore team. We will do all we can to shine the spotlight on this icon and all that’s within – from what it stands for, to all the wondrous arts and experiences it has to offer. We are really looking forward to collaborating with the Gallery and our fellow agency partners to supercharge the mutual growth that lies ahead together,” Fiona concluded.
