SINGAPORE — Bloomingdale Public Relations Pte Ltd., one of the fastest-growing PR firms in Asia, wins the PR mandate for Bel Group in the dynamic markets of Southeast Asia. Following a successful collaboration with the company in India, where Bloomingdale played a pivotal role in creating and elevating the brand image, the firm will now take charge of all public relations activities for Bel Group in Singapore, Indonesia, and Malaysia.
With a strong brand-building legacy and a reputation for delivering impactful PR campaigns, Bloomingdale PR is poised to bring its PR expertise to the forefront in this region, managing all earned corporate and consumer media relations for Bel Group in Indonesia, Malaysia, and Singapore. The collaboration showcases a robust Southeast Asia focus for Bloomingdale PR, thereby establishing a solid foothold in the Southeast Asia region and leveraging Bloomingdale PR’s extensive experience in public relations and influencer marketing.
Founder and CEO of Bloomingdale PR
One of the recent milestones of this partnership was Bloomingdale’s role in announcing Bel’s innovative brand initiative- the launch of Indonesia’s first cheese factory for kids – the Belcube Cheese Factory at Youreka Kids Farm, Jakarta. The successful event witnessed many influencer and PR activities meticulously orchestrated by Bloomingdale, showcasing the firm’s prowess in creating compelling narratives and impactful brand experiences across the APAC region.
Sharing her thoughts on the announcement, Diana Fernandes, Founder and CEO of Bloomingdale PR, said, “We are thrilled to continue our journey with Bel Group in Singapore, Indonesia, and Malaysia. Our previous collaboration in India was a testament to the synergy between our teams, and we are confident that our strategic approach and creativity will further enhance the brand’s presence. Our shared commitment to innovation and excellence positions us to deliver unparalleled PR services in Southeast Asia.”
Bel Group – South East Asia
Alamjit Singh Sekhon, General Manager, Bel Group – South East Asia, remarked, “We are excited to collaborate with Bloomingdale PR yet again as we expand our presence in the Southeast Asia region. Bloomingdale played a pivotal role in the growth of The Laughing Cow brand in India, contributing to the brand’s success and establishing a strong presence. We are confident in their ability to build and strengthen our brand’s awareness across Singapore, Indonesia, and Malaysia. Bel Group is committed to providing healthy snacking products that are accessible, delicious, and nutritious products in line with the philosophy of ‘for all for good.’ This partnership signifies a new chapter of growth and engagement for us.”
As Bloomingdale PR continues to grow its footprint in Singapore, the firm remains dedicated to crafting compelling brand stories and building lasting connections between clients and their audiences. Over the last decade, Bloomingdale PR has catered to over 100 clients across industry verticals such as hospitality, lifestyle, startups, technology, and real estate.
