MANILA, PHILIPPINES — MINOTAUR officially pushes its start button in the Philippine marketing industry. With a team of the most seasoned advertising, gaming, events, and culture drivers, Minotaur is fully poised to be a transformative force in the ever-changing marketing landscape.
At the core of this growing team’s capabilities is its strength in strategic and creative brand building, with a leadership team behind some of the biggest, most effective, and award-winning campaigns for local and international brands. With their footprint now deep in communities spanning gaming, esports, tech, music, cosplay, food, fashion, comics, sports, and entertainment, the team is well positioned as ecosystem builders. An approach that enables brands, creators, and marketing teams to fully tap into passion points with unbridled authenticity.
Jamie Paraso, CEO of Minotaur, shares insights on the company’s vision, “We aim to redefine what it means to connect brands, communities, and creators through genuine, impactful partnerships. Leveraging technological capabilities that seamlessly provide gamification, reliability, and value for businesses and end users. This year marks a new chapter as we build on our success in gaming and expand into lifestyle sectors like music and entire entertainment ecosystems, creating a platform where creativity and strategy converge. By joining forces with the industry’s best and brightest, we aim to set a new standard for experiences that fully immerse and inspire lasting connections.”
The Strongest Strategic Partnerships
As full marketing ecosystem builders, it is integral to Minotaur’s approach to collaborate with the most capable creative and strategic thinkers in the industry.
Rey Tiempo, the highly-awarded Brand Gamification specialist, forms part of Minotaur’s leadership as Chief Creative Officer. An industry veteran of over 20 years and winner of the Philippines’ first Gaming Lions and Spikes Asia Grand Prix in Gaming, Rey is also a prolific Gaming columnist, as the creator of “Game On,” the industry’s first and only portal on Gaming X Marketing. He is also a sought-after industry thought leader, representing the Philippines and leading the Gaming conversations in the most prestigious stages across Asia Pacific and beyond.
“Forming the leadership team with Jamie at Minotaur is the next logical step – or the next stage as we say in Gaming – in the new creative communications paradigm I am helping build, to address much-needed changes in the marketing industry. Rather than erecting gates, our approach is focused on building and growing connections, with Minotaur serving as the core that binds creative and strategic ecosystems together. The goal is to develop and activate campaigns that not only stem out of authentic communities’ passions but also influence culture, in return. And you can only get that from a team of authentic culture drivers,” Rey Tiempo expressed.
Strategic partnerships also come in the form of alliances borne out of deep relationships with some of the biggest culture builders in entertainment: in August 2024 with AGC Power Holdings Corp; followed by successful collaborations with Level Infinite, resulting in high-profile events such as the Honor of Kings Clash, Tempest Cup, City Heroes, and the World Championship; community partnerships with Cosplay Mania, leading to exciting on-ground collaborations with the biggest brands; co-branding with Manila Madness, the Philippines’ premiere fighting game tournament; as well as accreditation with Solaire Entertainment City and Solaire North.
Franco Pantangco, Client Success Director, emphasized the importance of community engagement: “With Minotaur’s launch this year, we’re redefining how brands connect with audiences across gaming, lifestyle, and entertainment. Our partnerships in 2024 and those we’re planning for 2025 underscore our commitment to client success through unique, memorable experiences that resonate deeply within communities.”
Elena Castelltort, Head of Business Development and Partnerships, added: “As we look toward 2025, our focus is on fostering and nurturing strategic partnerships that drive sustainable growth, both for us and our partners. We aim for long-term success, which is why it’s important for us to curate experiences that guide consumers through meaningful journeys. In this way, we build deeper, more lasting connections that resonate long after the traditional consumer engagement.”
Zeke Carrillo, Account Director, chimed in: “This year’s launch and our plans for 2025 are just the beginning of a journey where strategy meets creativity, creativity meets communities, communities meet growth, and growth circles back to the brand. Creating a cycle of experiences that nurtures brand loyalty.”
The Mark of the Minotaur
Benj Dalmacio from Level Infinite reflected, “Working with Minotaur on projects like Honor of Kings Clash has been an incredible journey. Their expertise in connecting with communities has helped amplify the reach and impact of these events.”
Ymara Yap, Nescafé Product Marketing Manager at Nestlé, remarked, “Our collaboration with Minotaur for Nescafé at Cosplay Mania was a perfect blend of passion and creativity. Minotaur’s expertise in crafting immersive, on-ground experiences allowed us to connect with fans in an authentic and memorable way.”
Florabeth Balthazar, Head of Procurement at Solaire, added, “Minotaur’s accreditation marks an exciting new chapter in our partnership. Their innovative approach aligns with our commitment to providing exceptional, immersive experiences for our guests.”
Yuven “Brownman” Vincent, the main Founder of Manila Madness 3, shared, “Partnering with Minotaur has been invaluable. Their ability to connect us with top-tier brands and trusted venue suppliers brought our vision to life, elevating the entire event experience for our community.”
For more information about Minotaur, please visit:
- website: www.minotaur.ph
- Linkedin: https://www.linkedin.com/company/minotaurph/
- Facebook: https://www.facebook.com/minotaurph
- Instagram: https://www.instagram.com/minotaur_ph/
