MUMBAI, INDIA — Dentsu Creative India has announced the expansion of its mandate with TTK Healthcare, a prominent healthcare products company. The agency will now manage the social media and media duties for three of its brands: Skore, Eva and MsChief. The account will be serviced from the agency’s Mumbai office.
It is pertinent to note here that Dentsu Creative has been a trusted partner of TTK Healthcare, starting with the innovative sexual wellness & pleasure brand Skore and Eva – one of the leaders in the female personal enhancement space. The agency has demonstrated its excellence and dedication by seamlessly taking on one more brand – MsChief, which is TTK Healthcare’s latest foray in the sexual pleasure space, targeted at a female audience. This decision was fuelled by the agency’s ability to deliver outstanding results for each brand, showcasing remarkable capabilities that earned them an expanded role and responsibilities.
Per the mandate, Dentsu Creative India will provide end-to-end social media and performance media solutions for the three brands. The agency will leverage its digital expertise to create engaging and impactful digital campaigns. The scope of work includes managing social media platforms, planning, and buying media strategically – designing visually appealing digital creatives, and executing effective content marketing strategies for the brands.
Speaking on the win, Arjun Siva, DGM for Digital Marketing & ecommerce at TTK Healthcare said, “We are delighted to extend our relationship with Dentsu Creative and add MsChief to the set of brands that we partner on with them. We’re confident their proven expertise and consolidated creative and media strengths will help us enhance our digital presence and drive business for our brands.”
Sahil Shah, President for Digital Experience at Dentsu Creative India added, “With this consolidation, we have further solidified our position in strengthening TTK Healthcare’s digital efforts. And, for us, the most exciting part is that we are able to see through end-to-end digital – creative, media, and data included – for these ambitious challenger brands. I am extremely confident that we will deliver both brand and business results through the power of integrated digital for TTK Healthcare brands.”
Manika Juneja, Managing Partner for Digital Experience at Dentsu Creative, commented, “We are ecstatic to strengthen our collaboration with TTK Healthcare! Our journey began with Skore & Eva, and now, with the addition of MsChief, we are truly grateful. Our team is poised to inject integrated digital excellence into these brands, ensuring they not only stand out but thrive. The ongoing partnership promises exciting success, and we look forward to achieving new heights with TTK Healthcare as our valued partners.”
