MUMBAI, INDIA — Ashish Duggal, an eminent figure in the digital advertising industry, has entered into a partnership with Bitesh Singh, Founder and CEO of SocioClout and CreatorsClout. This collaboration marks a significant milestone in the professional journeys of both entrepreneurs, as they proudly unveil their latest venture, POIESIS.
Positioned at the intersection of creativity, data, and AI technology, POIESIS represents a transformative force in the realm of digital innovation. Departing from conventional approaches, this startup aims to redefine contemporary marketing by committing to a data-driven and AI-centric creative process. POIESIS aspires to construct impactful narratives and experiences as an integrated creative agency, seamlessly integrating real-world and virtual data.
This is a data-driven approach by both Ashish and Bitesh, bringing a wealth of creative expertise to the forefront, and distinguishing POIESIS as a unique entity in the industry. Going beyond conventional agency norms, POIESIS embodies a harmonious fusion of cutting-edge technology and creative acumen, promising clients an unmatched and transformative journey.
The agency’s vision extends beyond the ordinary, emphasizing a revolution in marketing strategies and shaping the digital innovation landscape. POIESIS is strategically positioned to make a meaningful impact across diverse industries, envisioning a future where businesses not only survive but thrive through the convergence of technology and creativity.
Ashish expressed, “POIESIS is the realization of a dream, a fusion where creativity, data, and AI technology seamlessly intersect. Beyond the ordinary agency paradigm, we are architects of digital transformation, charting a course where innovation knows no bounds. My ethos centers on placing the customer at the forefront, championing a customer-centric strategy for maximum impact. Our team is a powerhouse, a collective of seasoned individuals with profound expertise in navigating digital landscapes and unlocking the optimal potential for brands. We have established two offices in Mumbai and Gurugram at present. Together, we eagerly anticipate crafting experiences that resonate with depth and purpose for our clients.”
Bitesh added, ‘In our journey to redefine the landscape of creativity, we are not just storytellers; we are architects of narratives crafted by the seamless integration of data and AI. As co-founders, we believe in a future where insights illuminate imagination, and where the art of design is elevated by the science of algorithms. At POIESIS, we don’t just follow trends; we set them, driven by the power of data and guided by the intelligence of AI. Our objective is to expand beyond national borders and establish a presence on different continents. Together, let’s chart a course into uncharted creative territories, where every pixel and every line tells a story backed by the brilliance of analytics. This is not just a creative agency; this is a revolution in the making.”
